For successful social presence, you need both organic and paid social media marketing

social media marketing

Social media has become the most important part of any digital marketing business. More and more people are connecting with social media day by day that is enabling marketers to invest more in social media marketing. According to statistics, 88% of people trust online reviews from other consumers as much as they trust recommendations from […]


How to find where your competitors are advertising?

competitor's analysis tools

Competition! A buzzword which creates an urge in every person to step ahead of their competitor. And somewhere we all want to keep an eye on our competitors: the activity they do, their strategies, projects they work on, and much more. Well, everywhere you’ll see ongoing competition but talking about the digital marketing industry particularly […]


Top 10 paid search updates, you must watch in 2020.

paid search updates

Digital marketing is nothing without SEO and PPC. Do you agree with me? Of course, you have to because both SEO (Search Engine Optimization) and PPC (Pay per click) are the significant digital marketing tools. Both bring quality traffic, enhance site ranking, and conversion rates to website. Although you can’t implement both the tools altogether, […]


Google blocked over 5,000 bad ads per minute last year!!!

Google Blocked bad ads

Fraudulent ads or phishing activities are part of the digital world and you can’t deny this fact. Ads are a good source of earning by displaying them over the internet before your audience. However, many marketers and businesses earn using bad ads, phishing ads, or ads that don’t abide by policies. This actually harms the […]


What changes have been noticed in digital marketing in this Covid-19 pandemic?

digital marketing in this Covid-19 pandemic

COVID-19 or Coronavirus has altered the entire physical world, so has a digital world. Digital marketing is already dynamic in nature which keeps on changing. However, with the COVID-19, it is changing at a fast rate and making a huge impact on people’s lives as well as the economy. It means we have important insights […]


What are the ways to maintain brand’s authenticity?

brand's authenticity

The digital marketing field is full of information and misinformation too. Somewhere you all feel like striving to see authenticity and honesty in a company. No one wants to purchase products from the company which don’t have authenticity in the brand. Maintaining the authenticity of brand is as important as running a business to survive […]


A complete guide for programmatic advertising

programmatic advertising

The digital marketing industry is fast-growing. Without advertising, digital marketing is almost dead. Marketers use various advertising platforms to earn high profits and revenue. Nevertheless, they don’t seem to satisfy with the results they get from their marketing campaigns. Why does this happen? Maybe you don’t know how to well invest in an ad campaign […]


Now it’s time to create a powerhouse strategy with content marketing.

content marketing

Digital marketing is a vast and dynamic field. It requires great efforts and strategies to win the race. The race here can be won when strategies are applied effectively. Now the question is which strategy to follow? There are plenty of strategies to invest in and which one is more worthy and brings benefits to […]