A well-known fact which every marketer know is that you need quality content in order to grow organically. Now a days, people are consuming different kinds of content which is making the basic content lose its charm. Thus, it becomes important to present your content in different ways to your audience. However, it is a big task to create the same content in different ways. Don’t fret! In this article, I will share methods you can transform your content into multiple for SEO. Without wasting any more time, let’s directly jump into it
Methods to Transform your Content into Multiple for SEO
Here is a rundown to top notch methods to transform content into multiple for SEO
✅ Turn it into video
Did you know that whereas the typical individual types 41 words per minute (WPM), they speak at around 150 WPM? Speaking is approximately 3.5 times faster than typing. You must conduct significant research, produce a first draft, edit, make revisions, and more for each piece you write. It can easily take up an entire workday. Of course, even if you’re using text-to-speech, there’s still editing time to consider, and some say that revising a text-to-speech transcription takes even longer. There is no “optimal way” to create content; however, transcribing will be a powerful tool to proceed at a faster speed for folks who aren’t excellent writers but are strong speakers.
How do you ensure that people read your content after you’ve written it?
Make sure that the process of planning, generating, and executing is documented (most likely digitally in a spreadsheet or tracking application) and followed, just like any other content strategy.
Let’s have a look at how to make the most of your content.
✅ Your topic should grab people’s attention.
Content ideation can be the most difficult element of the process at times. There are a variety of starting places depending on the objective of your content.
Start by conducting keyword research to craft your topic if you’re writing a top-of-funnel blog piece with the purpose of driving big quantities of organic traffic. Why? You must know what your target audience is looking for and how to appear in the search results.
If you’re constructing a breakdown of your product or service, you might want to start by interviewing a subject matter expert (SME) to gather firsthand information about the product/service and the solutions it offers to your target market. Why? Take note of the most significant features they’re mentioning, or if there’s a new feature or addition for the audience. These ideas can be related to a topic that will stimulate the interest of the intended reader.
✅ Make a plan for your blog.
Record a video similar to how you would write a blog article as you build out your blog framework. In this scenario, it will be easier to arrange the transcription and blog after you record if you create an outline for the article using the questions you ask yourself.
✅ Choose your poison (distribution strategy)
Decide where your material will be delivered now that you’re ready to start filming your video. The manner you want to share your content has a big impact on how you record your video, especially if you’re going to use it as content (hello, YouTube!).
If you run a business consulting firm, for example, your videos should be more professional than if you run an e-commerce surf lifestyle brand. Alternatively, if you know you’ll be breaking the video up, leave time for natural “breaks” so you can edit it later. You can have a clearer picture of where the information will go and how it will get there if you plan ahead of time.
✅ Now is your chance to shine.
There is a lot of free video recording software out there, such as Zoom and Loom. You can capture video of yourself speaking into your camera with Zoom, and you’ll receive an audio file once you hang up.
You can use Loom’s chrome extension to record yourself in video format while sharing your screen. This could be the tool for you if you have supplementary content, such as a Powerpoint presentation or a walkthrough. You’ll need an audio file to transcribe and convert into other content types later, regardless of how you record.
✅ Make a transcript of your video
The average writer takes about four hours to transcribe one hour of audio, but the finest transcribers may accomplish it in as little as two hours. To put that in context, the average one-hour audio file has roughly 7,800 words, which would take a typical writer about three and a half hours to produce.
Add in research time, internal linking, and a variety of other considerations, and you’ll find that writing 1,000 words of high-quality blog content takes about an hour on average. This process can be sped up by using transcription.
✅ Transform the transcription into a blog post.
The transcribed information will be sent to you via email, separated by speaker. This makes post-transcription formatting a lot easier. This editing process should be simple if you adequately outlined the blog prior to taping. Copy and paste each piece into the appropriate area of your site, then fill in the blanks with your photographs, keywords, and links.
✅ Divide your video into manageable chunks.
This is when things start to get interesting. If you’re going to use your video for social media posts, break it up into various pieces to share across other platforms (and make sure they follow each platform’s restrictions). Quotes from the video can also be utilised to make text graphics, text-based social media posts, or full articles. Consider the places where your target audience gets their information on the internet: Google/LinkedIn/Instagram/Facebook/Twitter/YouTube
Put an end to the time-consuming process of writing one piece of content at a time. Sharing thought-provoking and data-driven material is the most effective approach to develop a successful content marketing plan. Make the most of this method to increase your output and visibility.
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