The digital marketing industry is fast-growing. Without advertising, digital marketing is almost dead. Marketers use various advertising platforms to earn high profits and revenue. Nevertheless, they don’t seem to satisfy with the results they get from their marketing campaigns. Why does this happen? Maybe you don’t know how to well invest in an ad campaign or which one to use. This becomes a moot point when marketers get puzzled with which ad camping to working on. Here your problem gets solved, guys.
Today, in this article, you will learn the every bit and concept of programmatic advertising. This blog is a complete package for you, so don’t waste it, just utilize and sharpen your knowledge.
Let’s get into the pool of programmatic advertising.
Starting with the concept of programmatic advertising
Programmatic advertising or ad buying put simply is an advanced version of digital marketing. Basically, it helps a marketer to show relevant ads to people by showing ads related to interest, preference, and choice of a customer. Here advertiser can also target their audience by demographics such as age, gender, social status, to geographic in certain areas of a country.
Where programmatic advertising is basically used? Programmatic ads are usually placed using artificial intelligence and real-time bidding (RTB) for online display, mobile & video campaigns, and social media advertising. According to stats in 2018, 80% of digital display marketing in the US was done via programmatic advertising.
How programmatic advertising works?
The working process of programmatic advertising is based on different components which are:
- Demand-side platform (DSP)
- Supply-side platform (SSP)
- Data management platform (DMP)
- Ad exchange, Ad server, and Ad networks.
So using these key components programmatic advertising works. Here the process is: first the advertiser uses DSP to buy ad placements from SSP and then uses DMP to utilize third-party data. Basically, advertisers use SSP to merge their inventory to the ad exchange. Now programmatic bids will place using AI. Finally, the auction will take place after the proper loading of the web. And the highest bidding ad will appear when the web page is completely loaded. This section contains ad slots for display, voice, video, mobile, etc.
Why you should use programmatic advertising?
Well, using a programmatic platform doesn’t harm advertisers rather it brings high revenue and profit to them. So if you adopt it, you will have many benefits from it. The below-given benefits will help you know as to why you should adopt this platform. Let’s have a look below.
Return on Ad Spend (ROAS)
The first benefit is ROAS which enables you to adopt this advertising as quickly as possible. With programmatic advertising, you’re able to track more accurate data which allows you to double down on what’s working.
Whenever your ads interact with anyone that will be measure in real-time. This simply means you can measure results at all stages of the marketing funnel and customer journey.
Automation in programmatic advertising allows you to focus on high-level strategy and bid management. Your ad campaigns, placements and ad creative can easily configure ahead of real-time in an automated manner.
By this, I mean sophisticated targeting you can target audience based on demographics, interests and many unique variables via DMP (data management platforms). You can also target the audience based on context.
Now as you’re clear with the concept of programmatic advertising let’s have a look at the programmatic advertising platforms in 2020.
The best programmatic advertising platforms in 2020
– Smarty Ads
Smarty Ads is an advertising platform that helps advertisers with ad inventory, transparency, data visualization, and consolidated customer data to manage the campaign effectively. Through this platform, advertisers can run video, display, native or in-app ads on desktop and mobile devices. Smarty Ads allows a fully customizable advertising platform to launch your own business.
Another programmatic advertising platform helps a brand to find audiences, personalize with them, and cross channel experiences. Which make customers come back and measure your impact on the customer journey. Basically, it combines first and third-party data to give detailed shoppers insight which ultimately helps advertisers to identify and target the audience.
This is considering being the best omnipresent programmatic advertising platform. It offers end-to-end campaign management to the advertisers. This platform includes video, mobile, audio, native, and digital-out-of-home (DOOH) ads. However, it helps advertisers with the data sets from the first and third sources.
Gone are the days when you would utilize a traditional advertising approach to market your brands and products. Now it’s time to consider adopting Programmatic Advertising because marketing technology is growing day-by-day. The motive of this article is only to get you familiar with programmatic advertising. After that you can effectively use it in your marketing strategy. Once you use this, you will surely get the desired results.
To clear your concept of programmatic advertising, you can read this article again. Till then get in touch with us for more updates.