Customer is the king in marketing same way content is king in content marketing. Do you agree? In any business, customer service is becoming a crucial driver of how a company is perceived, what helped them build consumer loyalty and determine where they open their wallet. We all know that a company only get praised […]
No one can ever predict the world of digital marketing. One can never know what may happen or what changes take place in future in digital sector. Wondering why? Because digital marketing is dynamic sector which keeps evolving. This could be one of the reasons why marketers and people in digital marketing aren’t able to […]
Who all are having an account on Google My Business (GMB)? Every digital marketer would surely have their business presence on Google My Business. No doubt, Google My Business is one of the best online platforms to spread business presence across the world. But do you think without updating your GMB account, you will run […]
Google Chrome is one of the top priorities of smartphone and PC users in digital industry. The Chrome browser launched back on September 2, 2008 since then it has gone through a lot of changes. Google has introduced a lot of new features that are good to enhance user’s experience. Now what user experience it […]
Marketing automation – every digital marketer might have heard this term ones in their lifetime. In the middle of the 2000s, marketing automation started taking shape and now it has become a necessary part of digital marketing. Today, every marketer wants to invest in it. Also, because of the boost it gives and makes a […]
Who doesn’t like free advertisement or marketing of products & services in the digital sector in 2020? No marketer can deny because everyone loves free advertisement especially in the world which is too costly. You all know how the Covid-19 pandemic became a cause of winding up of businesses worldwide. Now no marketer has enough […]
Google always gives importance to sites that are user-friendly, fast loading, SEO-friendly, and good responding. And this is the reason that everyone knows the importance of enhancing the speed of their website in online marketing. Though there are many factors that play a great role in improving the overall performance of a website, one such […]
Accessing information of any kind has become easy today. It is because the internet of things (IoT) has made things very easy and accessible. This is actually a boon for consumers and bane for online marketers. Why it is boon for consumers and bane for marketers is because – consumers can get to know if […]
The e-commerce industry is continuously growing every year. As per the study, around 2.05 billion people made online purchases in 2019. It simply shows 21.55% of the global population shops on the internet. And it is expected that a number that will hit 2.14 billion in 2021. It is actually a massive pool of prospective […]
Email newsletter – the most underrated concept in digital marketing. Why I am saying it underrated is because today marketers focus on social media platforms and other marketing channels to promote their products and services and communicate with their customers. But the reality is – email is 40 times more effective at acquiring new customers […]
