Pros And Cons of using marketing automation

marketing automation

Marketing automation – every digital marketer might have heard this term ones in their lifetime. In the middle of the 2000s, marketing automation started taking shape and now it has become a necessary part of digital marketing. Today, every marketer wants to invest in it. Also, because of the boost it gives and makes a […]


Effective Word-of-mouth Marketing strategies for 2020

Word-of-mouth Marketing strategies

Who doesn’t like free advertisement or marketing of products & services in the digital sector in 2020? No marketer can deny because everyone loves free advertisement especially in the world which is too costly. You all know how the Covid-19 pandemic became a cause of winding up of businesses worldwide. Now no marketer has enough […]


Why you should add a newsletter in your marketing strategy?

newsletter in marketing strategy

Email newsletter – the most underrated concept in digital marketing. Why I am saying it underrated is because today marketers focus on social media platforms and other marketing channels to promote their products and services and communicate with their customers. But the reality is – email is 40 times more effective at acquiring new customers […]


Pros and cons of using “Blender”, video editing tool

Blender video editing tool

Video – the most crucial part of digital marketing and social media strategies. Undeniably, video dominates the market and attracts the audience. The interesting thing here is that almost 82% of traffic marketers get via video. This is because a lot of individuals prefer watching videos to know and understand the concept rather than just […]