8 Must-asked questions to define your target audience

target audience

Any business or company is only run when they have potential number of customers to sell their products and services. Do you agree? Obviously, if you don’t have customers, who will you sell your products to? That’s why customers are being given the title of king. If your business is not getting customers, it may […]


Ways to Make Influencer Marketing Campaign Successful In 2021

Influencer Marketing

Influencer marketing has been a hot topic in digital marketing sector. Today, influencers are very much in demand due to the aura they have to promote any brand and boost its awareness in the market. Certainly, influencer marketing is an amazing way to launch new products and make the product visibility more enhancing in the […]


Do you know about vertical marketing?

vertical marketing

Before you get into any business, the very first decision you make is who you’re going to market your products and services to, right. In fact, choosing your target market is a large and complicated process. You need to look at everything from demographics to psychology to determine who is likely to purchase your products. […]


What are the ways to use Viral marketing in SEO?

Viral Marketing

Every person who is a part of the digital world would surely know about viral marketing, right. And I guess you are one of them. Viral marketing is the most effective strategy which is also known as a viral advertisement. This strategy is used when marketers want to produce immediate brand recognition in the market. […]


What is Promotional Marketing and how to use it?

Promotional Marketing

Do you think in this competitive market it is possible to sell goods or services without promotions? As you can understand with name that an activity involved in marketing of any brand, products or services in front of large audiences to boost the sales is called Promotional Marketing. It can be done online or offline. […]


Everything you need to know about word-of-mouth marketing tactics

Word-of-mouth Marketing strategies

The advertisement has taken a new shape in the digital marketing world. Whatever advertisement tactics you use, they seem to be outdated or raw. It is because you don’t know exactly which form of advertisement will work best for you. If you are looking for a unique type of advertisement then you are in the […]


Facebook Advertising: The Past, Present and the Future

Facebook ads

Ask anyone which is the largest social networking site – the only answer you will get is Facebook. Yes, guys, Facebook is the social media giant launched back in 2004. Now it has become one of the big marketing channels in the digital marketing world. Today, Facebook is a big community for marketers, publishers, advertisers, […]


What is Split Testing Feature for Facebook Ads?

split testing Feature for Facebook Ads

The advertisement has become a bread & butter for every digital marketer. Without advertisement, no marketer can effectively run their business in the digital world. Today, social media is a great place to advertise products and services on different media platforms. If we pick up social media giant Facebook, it is one of the most […]


How to get started with LinkedIn ads for business?

LinkedIn Ads

LinkedIn – the platform or community of professionals, entrepreneurs, industrialists, webmasters, SEOs, content marketers, digital marketers, thought-leaders, or any other elite term you can think of. Today, the platform has a total of 500 million users since it launched back in 2002. Now if I compare LinkedIn with Facebook then Facebook was launched in 2004 […]