How to plan a marketing budget for 2021?

marketing budget

Before you start any business, one thing you do is plan everything in advance. Don’t you? One of the major plans which marketers focus on making is the marketing budget. Of course, you can’t be prodigal and spend money recklessly. Well, if we talk about the present year 2020 then this is the worst year […]


Adzooma: The online advertising platform you’ll ever need.

online advertising

Online advertisement is one of the most significant parts of the digital marketing business. Without having proper maintenance, you may end up puzzling in it. No matter whether you’re a small business or a big, you always need a tool to manage your advertisement. If you’re looking for one such tool then ‘Adzooma’ is the […]


Top 10 paid search updates, you must watch in 2020.

paid search updates

Digital marketing is nothing without SEO and PPC. Do you agree with me? Of course, you have to because both SEO (Search Engine Optimization) and PPC (Pay per click) are the significant digital marketing tools. Both bring quality traffic, enhance site ranking, and conversion rates to website. Although you can’t implement both the tools altogether, […]


5 best software to detect click fraud.

click fraud

No matter how dynamic and innovative digital marketing can be, it will always be surrounded by fraud activities. One such fraudulent activity is “Click fraud” which is the most concerning issue of PPC (Pay per Click) industry. In the past few years, click fraud rates have been increasing remarkably and now have become the most […]