5 best software to detect click fraud.

click fraud

No matter how dynamic and innovative digital marketing can be, it will always be surrounded by fraud activities. One such fraudulent activity is “Click fraud” which is the most concerning issue of PPC (Pay per Click) industry. In the past few years, click fraud rates have been increasing remarkably and now have become the most […]


Pros & Cons of “Wordstream”

Wordstream

The right digital marketing management tool or software can add grandeur to your business. In my previous articles, I have talked about some online advertising management tools which are really worth once used properly. Let me name them – Acquisio and Wordstream. Both these tools are PPC management software. Though these are the best tool […]


‘Acquisio’, PPC management software: Everything you need to know.

PPC management software

When it comes to managing Pay-Per-click ad marketing campaigns, a bunch of PPC management software or tools are available in the market to ease the workload of PPC campaigns. Most of the management companies use either no software or just one. However in my previous article, I talked about “Wordstream” PPC management software but now […]


Second tier PPC Engine: Everything you need to know.

PPC management tools

We all know that Google AdWords, Yahoo search marketing and Microsoft adcenter are the dominating search engines that bring quality traffic to site. These search engines dominate the marketing industry in terms of traffic, technology, and popularity. However, the competition on these search engines is so vicious that small players or advertisers find it costly […]


Things to know when you need to choose PPC agency!

PPC agency

Do you find your PPC ad campaign marketing strategy difficult? Well, setting up and managing PPC strategy is a tedious and time-consuming endeavor. You need to have a lot of knowledge and skills before creating a successful ad campaign for your company’s products.  If you don’t know any specific skills required in PPC ad campaign […]


What is Microsoft’s redesigned advertising editor?

Microsoft Advertising Editor Tool

Advertisement is a part of every online or offline marketing campaign. Marketers try hard to make their ad marketing campaign successful. For doing this, they use different tactics and tools or editors such as Google Adwords, Google Analytics, ShortStack, Dynamic Ads, SEMrush keywords Magic tool, Google Keyword Planner, etc. However, I’m not gonna talk about […]