TikTok has become one of the most popular social media platforms in recent years, with over 1 billion active users worldwide. The app has dominated the video-sharing industry and has expanded its reach beyond just social media. It has now entered the search ad market, challenging the likes of Google and Microsoft. TikTok’s entrance into […]
Digital marketing has become an essential part of businesses today. As the world becomes more digitally-focused, companies are increasingly turning to digital marketing to reach their target audience. Digital marketing is a constantly evolving field, with new strategies, tools, and techniques emerging regularly. To stay on top of these changes, professionals need to keep learning […]
Pay-per-click (PPC) is popular for being the paid advertising platform for marketers in digital marketing industry. No doubt, to build a successful brand in the market, a marketer has to invest in time, energy and of course money. When it comes to paid advertisement, PPC is the game changer as it can boost your business […]
PPC marketing is not a new norm in today’s fast-rapid digital marketing world. If you have online business, without a spec of doubt, you will be familiar with this term. Aren’t you? After SEO, Pay-per-click (PPC) marketing is something which adds glory to online business. Yes, that’s true. As per shopping trends, more than 50% […]
As the business is becoming more digitized, marketers have inclined towards more advanced form of advertising. If you see today more and more people make online purchases rather than visiting brick and mortar store. That’s what catch the attention of marketers to invest more in online advertisement methods and one such method making a splash […]
PPC (Pay-per-Click) advertising is the wonderful way to target customers who are looking for your products or service online. In fact, PPC marketing is considered as one of the most profitable ways to generate sales leads. Still, the question arises: should I manage PPC in house or do I need to outsource services to the […]
SEO or Search Engine Optimization is one way through which webmasters get organic traffic. Undeniably, SEO is an effective approach to make site visible to audience worldwide and get free traffic. Do you really think that SEO is good at targeting audience? Can SEO help you target the audience you want to sell products to? […]
Time is money! In whatever way, we try to save it. For example, rather than typing on Google search box, we prefer to use the voice search command to get relevant queries quickly. What does it show? It basically reveals that the demand for voice search has increased since its introduction in the digital marketing […]
If you are into online marketing, you would surely know that Pay per click (PPC) campaign drives more immediate results than any other digital marketing method. In fact, small and medium size business can take advantage of PPC marketing campaign integrating it with Google Ads. Certainly, PPC is a great way to boost your advertising. […]
Google AdSense is a renowned platform that allows publishers, advertisers and digital marketers to have proper information and insights about their website performance, audience, and content. The platform launched back on 18 June 2003. The only aim to launch this platform was to enable publishers in making good decisions to grow their business in the […]
