Google uploaded some important Search Announcements.

Google search

Google has been progressing a lot since it launched back in 1998 in the digital marketing world. Over the past 22 years, Google search is getting better every day for its users. However, with the advancement in technology and Artificial Intelligence (AI), the company is trying to make more improvement and better changes which are […]


Facebook Advertising: The Past, Present and the Future

Facebook ads

Ask anyone which is the largest social networking site – the only answer you will get is Facebook. Yes, guys, Facebook is the social media giant launched back in 2004. Now it has become one of the big marketing channels in the digital marketing world. Today, Facebook is a big community for marketers, publishers, advertisers, […]


Everything You Need To Know About Personalized Marketing

Personalized Marketing

Technology has changed the whole pattern of selling and the interaction between online marketer and customer. As the innovation is taking place day by day, the advancement in technology can also been seen in the form of artificial intelligence, machine learning, virtual reality, chatbots, etc. All these have changed the way people shop and interact […]


How Artificial Intelligence can provide a seamless customer experience?

Artificial Intelligence

You all will agree with me if I say machines have replaced people, right! Machine technologies are getting smarter every day. And companies across the world are using machines to improve their business performance, customer experience, and engagement. One such technology is Artificial Intelligence which is emerging in the digital market a lot and giving […]


Role of Industry 4.0 in Digital Marketing and its challenges

Industry 4.0

Industry 4.0 is one of the most remarkable industrial revolutions in the present time. If you are a part of digital marketing or an industrialist, you probably would know that technology has taken over everything and is now ruling the industry. If you are still not aware of industry 4.0 then I give you a […]


Top 10 Ways to Use AI in Brand Management.

Brand Management

As a marketer, what do you use to attract people to your business? If your answer is ‘Brand’ then you are right. A brand is an essential element of any business. It illustrates what your company is and how it is perceived by your customers. And not managing the brand properly can cost you. Any […]


7 Best Digital Marketing Trends For 2020, You Can’t Ignore.

Digital Marketing Trends

Being in the field of digital marketing, can you afford to ignore digital marketing trends for 2020? Of course, no. Even if you’re not and thinking of venturing into it, you have to take a glance at digital marketing trends. Guys, you can see that technology is progressing at a very high speed. New and […]


A complete guide for programmatic advertising

programmatic advertising

The digital marketing industry is fast-growing. Without advertising, digital marketing is almost dead. Marketers use various advertising platforms to earn high profits and revenue. Nevertheless, they don’t seem to satisfy with the results they get from their marketing campaigns. Why does this happen? Maybe you don’t know how to well invest in an ad campaign […]