5 best software to detect click fraud.

click fraud

No matter how dynamic and innovative digital marketing can be, it will always be surrounded by fraud activities. One such fraudulent activity is “Click fraud” which is the most concerning issue of PPC (Pay per Click) industry. In the past few years, click fraud rates have been increasing remarkably and now have become the most […]


Digital Marketing also gets affected badly due to Coronavirus.

Digital Marketing

Coronavirus or COVID 19 – a life threatening infectious disease has left whole world in ruckus. Whole world has been threatened by this. As per WHO report, 5000 is reported to be a global death and till now Corona has affected around 28 countries badly worldwide. After reading this data what you think COVID 19 […]


What are the benefits of online customer review?

Online Customer Reviews

Will you buy a product without reading customer reviews? I never purchase any product without reading reviews on it, so do you, right. It is simply because online shoppers (like you and me) want to learn more about experience of other customers. According to research, 95% of shoppers read comments online before making a purchase. […]


Pros & Cons of “Wordstream”

Wordstream

The right digital marketing management tool or software can add grandeur to your business. In my previous articles, I have talked about some online advertising management tools which are really worth once used properly. Let me name them – Acquisio and Wordstream. Both these tools are PPC management software. Though these are the best tool […]


Google will restrict advertising companies from connecting their browser cookies to the website they do not operate.

Google will restrict advertising companies

Nowadays, it’s very common for advertisers or hackers to track user’s data and information. Some of them use the information for genuine purpose but it’s not a hidden fact that hackers do misuse data and information for their own purpose or benefit. That’s why growing demand from users to protect their privacy on the data-driven […]


“Froogle” is back, do you know what it is!

Froogle" is back

If you remember then back in December 2002, Google launched a shopping search engine named as “Froogle,” an amalgamation of ‘frugal’ and ‘Google.’ Froogle was Google’s free product shopping search engine in early 2000s. It was a great platform for marketers where they could advertise their brand products for free and which allows users to […]