LinkedIn Content Marketing Strategy: Here is a way to do it

LinkedIn content marketing strategy

“LinkedIn is a powerful tool to boost your brand performance.” Do you agree with the quote mentioned above? We all know that Facebook is the social media giant. But when it comes to create a community of B2B professional people, LinkedIn is the platform people look up to. Whether you want employees for your company, […]


Powerful tips to start your small business after COVID-19 pandemic.

small business after

Hello guys! I hope you all are doing well in this COVID-19 lockdown. Presently, the world is facing a serious challenge with the spread of the coronavirus. The situation is becoming worse day by day because the majority of affected people by coronavirus are increasing. However, this coronavirus has not let anybody unshattered. If we […]


What are the 4C’s of digital marketing?

digital marketing

It’s quite common as every digital marketer follows some kind of strategy to give a new light to their marketing business. Every year new strategies get introduced and marketers kinda approach them. Once it was a trend when marketers would follow the approach of 4Ps of marketing: Product, Price, Place, and Promotion. Well, this strategy […]


5 mistakes that marketers usually make in influencer marketing

influencer marketing

Have you ever bought a product just because your favorite actor, cricketer, singer, or any famous personality is endorsing that product or becoming a face of it? If you’ve done so then this is exactly what influencer marketing is. Influencers are basically people who have a large fan following online as well as offline. These […]


Pros & Cons of Social Media Marketing.

Social Media Marketing

Social media is omnipresent these days. Originally it was developed as a tool for interaction gradually. It attracted the attention of businesses to use it to promote their products worldwide. And this is what “Social Media Marketing” does. SMM is a tool which is carried out via any social media platform such as Facebook, Twitter, […]


How will you convert your cold enquiry into hot customers?

convert your cold enquiry into hot customers

So let me start by asking you a question, what’s the most important aspect of any company? Guessing? Ok! Let me tell you, it is the company’s ability to generate more and more leads and effectively turn a section of these leads into buyers instantly. However, there are 3 types of buyers/customers- Hot buyers (purchase […]


How to achieve a target with Event Marketing?

achieve a target with Event Marketing

Any marketing business can only run if you promote its goods and services at a large level. No matter whether your business is small or big, the only way to fetch customers is to introduce your products or services to them via events.  Coordinating small networking events or large corporate events like conferences, creating event […]