If you work in the digital marketing field, you’re probably vulnerable to scams. Because digital marketing is being present online or selling things through PPC or Google ads. Google has been known to penalise advertisers’ PPC or ad campaigns on occasion. Why? Have you ever pondered over it? So, if your ad campaigns are also penalised by […]
The competition in marketing industry (irrespective of online or offline) is growing sky high with each passing day. With so much on-going competition, it has become quite daunting task for new comers to build their brand in the market. Are you a greenhorn in digital marketing? If yes, you will be unclear about overall marketing […]
With the span of time, marketing industry is evolving like anything. Not only marketing, here I would say online marketing. Those marketers who are already aware of this marketing might already have set up their business online worldwide. Making brand presence online is quite daunting task for some beginners due to growing competition in the […]
Machine learning is not an anonymous term in present day rather it is a buzz word especially in online marketing. Since the revolution in technology, marketers have become keen about applications and advantageous of machine learning (ML). There are a lot of marketers who might have heard of machine learning, but don’t have an idea […]
When marketing it is important to know what’s going on in the mind of your customers. Knowing and reading the minds of customers help you sell them products. Here customers mind becomes a marketing tool as it is a core of successful marketing strategy. Let me tell you that without knowing your customers mind you […]
What exactly happens in the digital marketing is that our focus is solely on targeting customers, right. This is what most of the businesses do they organize two parties i.e. buyers and sellers. What about marketing to third party? Well, marketing to third party, no doubt, increases the visibility of your product in the market. […]
Marketing is not a narrow concept rather it is a broad one which has includes many styles. In fact, marketers follow different types of marketing styles. Seldom, people prefer to create colourful attractive ads to target audience on a large number. If I take psychology into consideration in marketing, then there is no difference between […]
Before venturing into any business, one thing which you need to make sure is who will be your target audience. Do you also think about it? Or you just start doing any business thinking people will automatically come to buy your product, first let’s start it. If this is your thinking then you’re at wrong. […]
Whether it’s you or me, we all tend to jump in a bandwagon whenever a new trend becomes prominent in the market. Isn’t it? Same thing happens in digital marketing industry with marketers. Whenever a new trend gets introduced, marketers follow it without knowing whether it will worth following for their business or not. Well, […]
The year 2020 has been the worst year one could ever imagine. The reason you would definitely know. Did you just guess ‘coronavirus’? You’re right guys. The impact of the pandemic could be seen in the marketing sector a lot. Still, marketers adopted lot of methods to keep the pace of their business going on. […]
