Major benefits of machine learning in digital marketing

benefits of machine learning

Machine learning is not an anonymous term in present day rather it is a buzz word especially in online marketing. Since the revolution in technology, marketers have become keen about applications and advantageous of machine learning (ML). There are a lot of marketers who might have heard of machine learning, but don’t have an idea […]


Top 7 Psychological Marketing Tips to Control Customers Mind

psychological marketing

When marketing it is important to know what’s going on in the mind of your customers. Knowing and reading the minds of customers help you sell them products. Here customers mind becomes a marketing tool as it is a core of successful marketing strategy. Let me tell you that without knowing your customers mind you […]


Let’s talk about Left brain marketing strategy

Left brain marketing strategy

Marketing is not a narrow concept rather it is a broad one which has includes many styles. In fact, marketers follow different types of marketing styles. Seldom, people prefer to create colourful attractive ads to target audience on a large number. If I take psychology into consideration in marketing, then there is no difference between […]


5 Digital Marketing Trends That Need To Die

Digital Marketing Trends

Whether it’s you or me, we all tend to jump in a bandwagon whenever a new trend becomes prominent in the market. Isn’t it? Same thing happens in digital marketing industry with marketers. Whenever a new trend gets introduced, marketers follow it without knowing whether it will worth following for their business or not. Well, […]


What Are the Types of Channel Marketing strategy?

Channel Marketing Strategy

In online marketing, there are hundred types of strategies which marketers adopt and see which one works the best. I won’t take the name of all strategies but one which is being prominent in the digital sector. One such marketing strategy booming in the industry is ‘Channel Marketing Strategy.’ Who knows about it? Well, we […]


Everything you need to know about Offensive Marketing

Offensive Marketing

Presently, the competition in the market is at peak. Every business seems be in a rack race and wanting to go ahead of their competitor. To get success in business, what marketers usually do is they demean, disgrace, and criticize their competitors’ products & services. Isn’t it? If not everyone, but majority of people follow […]


Do you know about vertical marketing?

vertical marketing

Before you get into any business, the very first decision you make is who you’re going to market your products and services to, right. In fact, choosing your target market is a large and complicated process. You need to look at everything from demographics to psychology to determine who is likely to purchase your products. […]