Do know about Click Fraud in Digital Marketing

Click Fraud

If you work in the digital marketing field, you’re probably vulnerable to scams. Because digital marketing is being present online or selling things through PPC or Google ads. Google has been known to penalise advertisers’ PPC or ad campaigns on occasion. Why? Have you ever pondered over it? So, if your ad campaigns are also penalised by […]


Curvearro and its smart marketing approach for young brands

smart marketing

The competition in marketing industry (irrespective of online or offline) is growing sky high with each passing day. With so much on-going competition, it has become quite daunting task for new comers to build their brand in the market. Are you a greenhorn in digital marketing? If yes, you will be unclear about overall marketing […]


Beginner’s guide to digital marketing business

digital marketing business

With the span of time, marketing industry is evolving like anything. Not only marketing, here I would say online marketing. Those marketers who are already aware of this marketing might already have set up their business online worldwide. Making brand presence online is quite daunting task for some beginners due to growing competition in the […]


Major benefits of machine learning in digital marketing

benefits of machine learning

Machine learning is not an anonymous term in present day rather it is a buzz word especially in online marketing. Since the revolution in technology, marketers have become keen about applications and advantageous of machine learning (ML). There are a lot of marketers who might have heard of machine learning, but don’t have an idea […]


Top 7 Psychological Marketing Tips to Control Customers Mind

psychological marketing

When marketing it is important to know what’s going on in the mind of your customers. Knowing and reading the minds of customers help you sell them products. Here customers mind becomes a marketing tool as it is a core of successful marketing strategy. Let me tell you that without knowing your customers mind you […]


Let’s talk about Left brain marketing strategy

Left brain marketing strategy

Marketing is not a narrow concept rather it is a broad one which has includes many styles. In fact, marketers follow different types of marketing styles. Seldom, people prefer to create colourful attractive ads to target audience on a large number. If I take psychology into consideration in marketing, then there is no difference between […]


5 Digital Marketing Trends That Need To Die

Digital Marketing Trends

Whether it’s you or me, we all tend to jump in a bandwagon whenever a new trend becomes prominent in the market. Isn’t it? Same thing happens in digital marketing industry with marketers. Whenever a new trend gets introduced, marketers follow it without knowing whether it will worth following for their business or not. Well, […]