It’s quite common as every digital marketer follows some kind of strategy to give a new light to their marketing business. Every year new strategies get introduced and marketers kinda approach them. Once it was a trend when marketers would follow the approach of 4Ps of marketing: Product, Price, Place, and Promotion. Well, this strategy literary worked for marketers and produced great results too. However, with the time and changes, marketer gurus replaced the 4Ps strategy gradually with a new one.
And you know what the new strategy they introduced is? The 4Cs are Customers, Cost, Convenience, and Communication. Digital marketers argue that these 4Cs are much more valuable than the 4Ps. So let’s understand thoroughly about 4Cs of digital marketing below.
A complete detailed analysis of 4Cs below
1. Customers/Customer’s value, needs and wants
The very first ‘C’ in the digital marketing mix is ‘Customer; their needs, values, and demands. Here you just not focusing on products rather your main focus is on selling. This ‘C’ reminds you to solve customer’s problems and fill the void experience with your ideal and potential customers.
For every business, the important thing to understand is their customers (whom they’re marketing). The more knowledge you have about your customers, the better you’ll be able to sell them. This way you can target your potential customers and reach out to them. Try to provide the product which is beneficial for them.
Will you buy something without knowing the cost of it? Of course not. This is what our second ‘C’ is in the marketing mix .i.e. Cost. You can’t randomly put the price of your product on the website. You’re required to do research as to what’s the best cost customers perceive in the market and other company price lists to make a comparison. It’s obvious as we all purchase the product which is cheaper and the same applies here also. If your product cost is too expensive then you might lose your customers. And also if you offer a cheaper price then customers will likely think that you’re providing low-quality products to them.
So make sure you offer cost which is moderate and ensure your customers that you’re offering the right products at a best price.
‘Convenience’ is one of the 4Cs of marketing just like ‘Place’ in 4Ps. Yes, folks, convenience is all about knowing what your customers prefer brick and mortar stores or online stores shop. Convenience is a much more customer-oriented approach than the place in 4Ps. You have to make sure that your products and services are easily available to your customers. One thing to make your customer’s purchasing experience wonderful is making your website mobile-friendly. Today, almost every young generation uses smartphone so this is an effective approach to invest in.
I would say this is one of the most important ‘Cs’ of the marketing mix. Today’s marketing is more about communication than what we think just promotion. No marketing business will survive for long without having effective communication with their customers. In digital marketing, your website must engage and communicate with your customers. You need to make your website responsive and live. Follow the given ideas to make your site an engaging one,
– Share content on social media platforms such as Facebook, LinkedIn, Instagram, Google+, Twitter, etc.
– Link building
– Allow your customers to comment, like, share, rate and subscribe
– Give feedback to customers’ comments.
Should you apply 4Cs to your digital marketing?
After reading out the detailed analysis of 4Cs of digital marketing, you can see how effective this strategy can be if you apply it in your marketing business. This strategy will help you understand your customers before developing a product. Effective implementation of the strategy means building a strong relationships with your customers and knowing their needs and wants.
The 4Cs of the digital marketing mix is all about giving priorities to your customers their needs, wants, and preferences. When you utilize the strategy well, you will see your business growing and surviving in the long run. So once you apply this smart strategy, your digital marketing business becomes a cost-effective and efficient one. I hope you understood the article well and grasped what is important and good for your marketing.
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