Major benefits of machine learning in digital marketing

benefits of machine learning

Machine learning is not an anonymous term in present day rather it is a buzz word especially in online marketing. Since the revolution in technology, marketers have become keen about applications and advantageous of machine learning (ML). There are a lot of marketers who might have heard of machine learning, but don’t have an idea […]


Vital e-learning trends in digital marketing for 2021

e-learning trends

As the world is growing more and more digital, everybody is adopting newer technology to make their learning easier and accessible. Since covid-19 hit the entire world, learning has become remotely accessible as everything can be done digitally. Well, we’re not here to talk about school and college learning rather we’re here to talk about […]


Top Social Media Marketing Goals You Must Set for Small Business

social media marketing goals

Whether you run a small business or large, one marketing tool you can’t deny is social media. At present, social media is a key to bring audience engagement, brand awareness, lead generation, and solve customer queries. In the last few years, social media marketing helped businesses of all types (especially small businesses) in many ways. […]


How to create Lasting Impression on customers with Online Video Marketing

online video marketing

According to the study, people remember 95% of messages delivered through video than text content. With 10% retention, video marketing not only helps you get your business noticed but also helps you keep your brand on top in the online marketing landscape. When advertising with video, you quickly attract the attention of your audience and […]


7 Ways to Improve Customer Reviews for eCommerce site

Ecommerce site

Believe it or not, but reviews play a significant role in the marketing world. Every marketer, be it online or offline needs to get customer reviews to persuade other customers to buy their products. Isn’t the same strategy you follow? The fact is – almost 85% of consumers trust online reviews as much as personal […]


Best ways to do Successful Social Media Audit in 2021

social media audit

You will definitely agree if I say social media is an indispensable part of online marketing, right. You would also be taking advantage of social media if you’re into digital marketing. Of course, without social media platforms, it has become quite impossible to grow brand presence in the market. If you’re leveraging social media in […]


Top 5 Online shopping statistics you need to know in 2021

Online shopping statistics

Gone are the days when you and I would visit brick and mortar store and purchase product of our choice. Today is the era of online shopping, right. Every smartphone user would make online purchase just by sitting at home. Moreover, it is quite easy to do online shopping that’s the reason day by day […]