SEO vs CRO, which one is better to focus on?


Search Engine Optimization (SEO) and Conversion Rate Optimization are the two buzzwords in digital marketing. These two terms have always been in conflict as marketers don’t know which one is most result-oriented in the SEO world. Though SEO and CRO both play a significant role in ranking the overall site of your business yet you […]

Do you know the difference between marketing strategy and marketing plan?

marketing strategy and marketing plan

Marketing strategy and marketing plan – Both these terms sound the same, right! The two terms are often used interchangeably. And this becomes the problem because people get confused about it. No matter how much you interchange these two terms, but ‘plan’ and ‘strategy’ mean the different things in the world of digital marketing. Both […]