Why you should add a newsletter in your marketing strategy?

newsletter in marketing strategy

Email newsletter – the most underrated concept in digital marketing. Why I am saying it underrated is because today marketers focus on social media platforms and other marketing channels to promote their products and services and communicate with their customers. But the reality is – email is 40 times more effective at acquiring new customers […]


How to create a successful event on the Facebook business page

Facebook business page

Presently, Facebook is used by over 1.7 billion people. Don’t you think it is an ideal place to run a successful event amidst millions of people worldwide? No matter, how many new social media platforms are launched, but social media giant Facebook will always be used by many people globally.  Therefore, I feel Facebook can […]


SEO vs CRO, which one is better to focus on?

SEO vs CRO

Search Engine Optimization (SEO) and Conversion Rate Optimization are the two buzzwords in digital marketing. These two terms have always been in conflict as marketers don’t know which one is most result-oriented in the SEO world. Though SEO and CRO both play a significant role in ranking the overall site of your business yet you […]


Do you know the difference between marketing strategy and marketing plan?

marketing strategy and marketing plan

Marketing strategy and marketing plan – Both these terms sound the same, right! The two terms are often used interchangeably. And this becomes the problem because people get confused about it. No matter how much you interchange these two terms, but ‘plan’ and ‘strategy’ mean the different things in the world of digital marketing. Both […]