Marketing strategy and marketing plan – Both these terms sound the same, right! The two terms are often used interchangeably. And this becomes the problem because people get confused about it. No matter how much you interchange these two terms, but ‘plan’ and ‘strategy’ mean the different things in the world of digital marketing. Both […]
For the past few weeks and months, the entire world began to practicing social distancing due to coronavirus outbreak. Many businesses are facing a financial crisis and many of them have been shut down. Face-to-face communication is no more an option left for anyone. Travelling is also banned. Everybody is in chaos because people can’t […]
Social media has always been an effective marketing tool since the time of its launch. You will see every marketer utilizing this tool to grasp the attention of a wider audience. But the sad part of social media now is- users are sick of click-baiting ads and the content of brands and people that they […]
You know 1 billion people use Instagram every day with 500 million stories worldwide. What do this data tell? Can you think? It is simple guys that Instagram is becoming the second most used social media platform after Facebook. We all know the power of social media in digital marketing. Marketers do use social media […]
COVID-19 or Coronavirus has altered the entire physical world, so has a digital world. Digital marketing is already dynamic in nature which keeps on changing. However, with the COVID-19, it is changing at a fast rate and making a huge impact on people’s lives as well as the economy. It means we have important insights […]
Social media and search engines have always been interconnected to each other for many years. Digital marketing has become more focused on social interaction and managing a brand’s reputation. The way search engines and social media are used and worked together, it is clear that amalgamation of both is beneficial for any business. And this […]
Suppose you’re preparing for Facebook advertising campaign and while advertising you come across a notification saying your ad “doesn’t follow Facebook’s Advertising Policies.” All of sudden, your glorious dream of advertising on Facebook crash down like a ship. And you scream lifting your arms up to the sky. I know it’s a rejection and you […]
No matter how critical a situation is but you should never lose a hope. Can you guess what am I talking about here? Well, what else is left to talk about when the whole world is fighting against the indomitable disease Coronavirus. Guys, this pandemic has been wreaking havoc in the entire world since it […]
The rise of online shoppers has given a new platform to the world .i.e. e-commerce stores. The world has become so digitized that it enabled almost everyone to make online purchases. According to statistics, in 2019, there were 1.92 billion digital buyers and e-commerce sales accounted for 14.1% of retail purchases worldwide. Also, it is […]
Wanna succeed in digital marketing in 2020? You’re at the right place guys because in this article you gonna learn something which is worth investing in. So get some gist of this article. Let me ask you a question- how people are connected to each other across the world? Yes, you’re right, through social media. […]
