The rise of online shoppers has given a new platform to the world .i.e. e-commerce stores. The world has become so digitized that it enabled almost everyone to make online purchases. According to statistics, in 2019, there were 1.92 billion digital buyers and e-commerce sales accounted for 14.1% of retail purchases worldwide. Also, it is expected that by 2023, e-commerce retail purchases are expected to rise from 14.1% to 225. After reading out the data, it is clear that e-commerce stores are going to make a huge positive impact on the world of digital marketing in future.
However, there are many e-commerce marketers who don’t see growth in their businesses. I tell you why, it is because they don’t cater to follow the factors involved in an e-commerce website. As an e-commerce marketer, you must follow the factors which help make your e-commerce website successful in 2020.
So below enlisted are some of the factors you’re required to follow in 2020. Have a look.
E-commerce website factors to follow in 2020
1. Make brand your purpose
The very first factor of an e-commerce website suggests that your e-commerce store must have a brand with a unique purpose. If you’re branding a product without any purpose then it’s of no use. Make sure your brand highlights a set of values related to your business. Without having a clear goal in mind, you will not be able to achieve the desired goals from your e-commerce store.
Therefore, before you brand your product, you need to do proper research and then display it on your e-commerce website. When you do so, people find your site more authentic and they’re likely to make an action (purchase).
2. Invest in customer user experience
Will you be able to attract visitors without providing them a great customer experience? No folks, you’ll not. Nowadays, customers are more advanced and they only visit a site that is more user-friendly and provide them a good user experience. Therefore, if your e-commerce site is not up to the mark to provide what users want then having an e-commerce website is of no use. That’s why you must optimize UX if you want more funnel traffic towards the desired action that is making a purchase. Make sure your site navigation is easy to use otherwise customers will leave your website.
3. Boost the engagement level
So how do you boost engagement of your site? Yes, you’re right through social media you do so. Social media is one of the easiest platforms to give a boost to your e-commerce website. It helps promote your brand in real-time worldwide. There are many platforms that you can boost engagement on such as Facebook, YouTube, Instagram, LinkedIn, Pinterest, etc. Furthermore, you can write engaging content about your products and services to inform customers about the same. Guys, you can also help your customers by answering their queries.
4. Focus on transparency to build customer’s trust
This is an important factor to focus upon. An e-commerce website is built upon transparency is likely to attract more people which results in more traffic and good ranking of the site. Moreover, the site transparency looks more authentic when making your contact information and email address visible right on your website. You can also add a “Contact Us” page. So this way, your customers will know how to connect with you. Keep everything transparent and don’t charge hidden costs.
5. Utilize SEO to bring quality traffic
I intentionally kept this point as the last one. Every webmaster knows the importance of SEO, but do they really utilize it properly? Properly amalgamation of SEO on websites brings quality traffic to a site and thereby a high ranking of the site on SERPs on Google. One thing you need to keep in mind that your SEO results will be visible only if your landing pages have relevant keywords. Keywords give you a higher Google ranking and will show your site during searches.
The bottom line
An e-commerce website is the best online store to sell products and services worldwide. But making an e-commerce website is a big hit in the market. It is only possible if you implement the factors mentioned above. Folks, just pay attention to your e-commerce store and apply the factors to see the results which have desired. Be the best e-commerce marketer in the field.
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