10 reasons your lead generation strategy is failing

lead generation strategy

Lead generation is one of the most top priorities for any B2B businesses that want to grow. And to generate leads, companies invest heavily in order to get information about people that could eventually turn into potential customers. In digital marketing, lead generation takes place via filling up an online form, or recommendation from family […]


A powerful strategy for YouTube advertising during COVID-19

YouTube advertising

Coronavirus or COVID-19 has shifted the entire marketing arena in the present era. The entire concept of marketing has changed. Businesses are not getting the results that they want from. Many marketers have seen a decline in conversions because lockdown is in force and people can’t go out and purchase a specific product or service. […]


5 Google Display Network mistakes you need to avoid in marketing.

Google Display Network

Advertising is the most crucial part of any marketing industry. No matter whether the business is traditional or digital, advertising always plays a great role in propagating products and services. Specifically talking about digital marketing, then Google Ads Display Networks is the most utilized platform in the industry. Google introduced display networks in Google Ads […]


Some tips to write effective promotional emails

effective promotional emails

In this growing technical world, digital marketing is at a peak. However, there are many types of digital marketing such as content marketing, SEO, email marketing, influencer marketing, affiliate marketing, social media marketing, etc. Nevertheless, the most effective marketing is email marketing. It is the best way to stay in touch with your target audience. […]