Advertising is the most crucial part of any marketing industry. No matter whether the business is traditional or digital, advertising always plays a great role in propagating products and services. Specifically talking about digital marketing, then Google Ads Display Networks is the most utilized platform in the industry. Google introduced display networks in Google Ads in 2005 and it has potential to generate massive traffic to site. So if you’re one of them who is already using or planning to invest in display networks marketing then you’re likely to commit some mistakes. Here in this article, you can learn the 5 mistakes which you might be making and you need to avoid them right away.
Let’s have a look below.
5 common Display Network mistakes you need to avoid.
Following points will help you know that mistakes that you need to avoid making in Display Ad Networks.
1. Merging your display and search campaigns
This is the first mistake which people tend to make – they merge display and search campaigns together. Actually what happens when you create a brand new campaign in Google Ads, Google will automatically select your search campaigns into the display networks to help you expand reach. To have a good reach of your business, make sure you keep your display campaigns completely separate from your search campaigns.
2. Not using re-marketing
Remarketing is the great and easy strategy to target a particular audience. Basically in remarketing you only show ads to people who have been to your site, or a particular page or completed a specific action. However, there are many articles or conversations out there that call remarketing as creepy which are not true at all. I must improve you to utilize remarketing as a part of your marketing because doing so it will definitely be beneficial in your display networks in Google ads.
3. Not using proper exclusions
Here exclusion means setting out the proper content category. In display network there is proper content category option that can help advertisers keep their display ads on content best suited for brands and desired target audience. So brands can try and eliminate their ads on website, YouTube videos, or apps related to specific types of content. If you will not make use of proper exclusion in your display networks then you may end up wasting a huge amount of money. So try to set up by clicking “All Campaigns” then “Setting.”
4. Annoying readers
Advertisement either can overwhelm your readers or annoy them. It all depends upon the type of advertisement you want to display and how often it displays to your audience. Marketers usually don’t set up their marketing ad campaigns and then end up frustrating their audience. The easy solution to win your marketer is to Go to setting>Frequency capping in the GDN campaign interface. In this specific section, you’re able to tell Google to only show your ads a certain number of times pay day, week, or month by ad, ad group or ad campaign.
5. Running unappealing ads
Display network advertising is all about visual advertising campaign method. Therefore, it’s important you take the time to create relevant and specific targeted ads that can attract the eyes of your audience and are worth clicking. If you are not doing so then you’re surely lacking behind in the competition. So one thing that can make your ad click worthy is by including call-to-action button.
The closing words
Google Display Network is a good foundation to use when setting up your ad campaigns for your marketing strategy. The above-mentioned are the common mistakes that marketers are likely to make in their online ad campaigns. So if you’re making these mistakes then you should stop making them otherwise you’ll see the huge fall in your ad marketing campaign. The best way to enhance your marketing is to avoid making mistakes and rectify them.
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