In online marketing, there are hundred types of strategies which marketers adopt and see which one works the best. I won’t take the name of all strategies but one which is being prominent in the digital sector. One such marketing strategy booming in the industry is ‘Channel Marketing Strategy.’ Who knows about it? Well, we […]
Presently, the competition in the market is at peak. Every business seems be in a rack race and wanting to go ahead of their competitor. To get success in business, what marketers usually do is they demean, disgrace, and criticize their competitors’ products & services. Isn’t it? If not everyone, but majority of people follow […]
Before you get into any business, the very first decision you make is who you’re going to market your products and services to, right. In fact, choosing your target market is a large and complicated process. You need to look at everything from demographics to psychology to determine who is likely to purchase your products. […]
Marketing automation – every digital marketer might have heard this term ones in their lifetime. In the middle of the 2000s, marketing automation started taking shape and now it has become a necessary part of digital marketing. Today, every marketer wants to invest in it. Also, because of the boost it gives and makes a […]
Email marketing – who doesn’t know about it? We all know the concept of email marketing but being a marketer how much do you use it in your digital marketing strategy? If you choose to ignore it then let me tell you that today’s email reaches three times more people than Twitter and Facebook together. […]
Personalization is one such term in marketing which I guess every marketer knows about. Why I am saying so because customers like to purchase products from the organization that offers them a personalized experience. Customers also appreciate the method of personalization in marketing. And Accenture study has also revealed that 75% of customers are more […]
Is your business losing customers lately? Is there any downfall in your marketing method? Are you experiencing a sudden reduction in sales and revenue? Does the online presence of your company is deteriorating? Do you want to know the cause of these issues? If so, then you must gear yourself up to read this article […]
Facebook marketing is no more an option rather it has become a necessity. Considering 2.5 billion people use Facebook every month and more than 140 million businesses using Facebook to connect with mass audiences. There is no wrong to say that Facebook is a great platform for small business owners as it allows reaching a […]
You all will agree with me if I say machines have replaced people, right! Machine technologies are getting smarter every day. And companies across the world are using machines to improve their business performance, customer experience, and engagement. One such technology is Artificial Intelligence which is emerging in the digital market a lot and giving […]
