5 best software to detect click fraud.

click fraud

No matter how dynamic and innovative digital marketing can be, it will always be surrounded by fraud activities. One such fraudulent activity is “Click fraud” which is the most concerning issue of PPC (Pay per Click) industry. In the past few years, click fraud rates have been increasing remarkably and now have become the most […]


Facebook is trying to replace Android with its own Operating System!

Facebook Operating System

‘Facebook’ the social media giant always looks to expand its application so that it can provide a much better experience to users. Let me tell you this time Facebook is not adding any new feature in its system rather Facebook is planning to launch its own Operating System. Sounds interesting? Yes, guys, you read it […]


Programmatic Ads in B2B firms.

Programmatic Ads in B2B firms.

In the present digital marketing world, the most effective and fastest-growing area of advertisement is programmatic advertising. You can say that it’s the largest motor of the online advertising market and the enlarging area of AdTech. Moreover, it connects advertisers with publishers to get targeted, relevant content in front of the most appropriate audience demographics, […]


Cogito: the emotional intelligence tool for your business.

Cogito: the emotional intelligence tool

Isn’t it interesting to know the behavior of your customers and perceive the emotions of clients through their speaking patterns, verbal cues, and other social signals? Understanding your customers’ emotions over calls can help you increase your overall sales. The questions which arise here are how to understand the emotions of customers? Is there any […]