Ads are very powerful way to sell products and services in the market. Be it offline marketing or online marketing, ads are quite an effective way to catch the attention of audience towards the brand you’re selling. But today digital marketing is what people are inclined towards the most. And to make brand visible in the market, marketers use the method of ‘Google’s Responsive Display Ads.’ To make most out of responsive display ads, you must have to create responsive display ads. And in this article, you’re going to learn about how you can create responsive display ads.
Before that, let me clear you that concept of display ads below. So, let’s start from scratch.
What Google Responsive Display Ads is?
As the term suggests, responsive display ads are created by Google with the assets you provide. The assets include: long headline, short headline, description of the ad, image or video, and logo of your brand.
By taking all these assets, Google combines them into numerous variations, and finally send them across the Google Display Network. Let me tell you that it is a network of 3 million websites, blogs, and newspaper and over 650,000 apps. These are the places where you can display your ads. Needless to say, with Google display ads, you can reach to a millions of people worldwide.
Moreover, Google will automatically adjust the size, appearance and format of your ads in the available space or location. That’s how it becomes ‘Responsive’ ads.
Let’s dig deeper below and talk about the practices to create display ads.
Smart practices to follow to create display ads
I’m going to list down some significant guidelines helping you create Google display ads, make sure to follow each and every mentioned tip listed below.
✑ Cling to Google’s ads policies
The very first thing you must ensure that your ads are Google’s ads policy friendly. It means your ads must abide all the policies of Google which they have released for ads. We know that disclaimers and policies are too lousy in reading but you have no option other than reading. So, do read the policies and abide all of them.
✑ Images fetch you attention
An ad without image is like a cake without cream. When it comes to responsive display ads, it basically demands at least two images integration and allows over 15 assets. Well, you can add assets based on your needs and ad requirements. But don’t fill the ad with images otherwise it will look little shoddy. So, we suggest you to add only 3-5 images in your ads.
✑ Logo should be transparent
Here I’m talking about uploading transparent logos. By transparent, basically we mean to use transparent background in the image of the logo so that your logo can appear naturally. Moreover, you can use white background and other than white is not recommended. Not only will your logo look bad, but also will look unprofessional.
✑ Go with right file of logo and image
Using right file and size of the logo and image is that will work in Google’s responsive display ads. So, what file type you should be using for logo and image? Look at the format given below:
- – PNG
- – JPG
- – GIF (shouldn’t be animated)
Avoid using images in the file of PDFs, BMPs, TIFFs, SVGs, and any other image format other than 3 listed above.
✑ No blurry, borders, and filtered image
Using blurry, filtered and boarder in images make the image appear to be gimcrack. Such kind of images make the entire ads look poor-quality. First of all your images should be full of colour and easy to see, the boarders should be transparent and square, and avoid using filtered colour in the image. Let the image appear to be as it is in the original colour.
✑ Don’t overlay your logo, text, and button
By overlay I mean not to put anything over image and text. Here we recommend not overlying logo over image that you upload. Also avoid using text over logo or image. If you do such things, it will confuse your audience with visual farrago. And when it comes to text, just avoid inserting text over logo or images otherwise; audience won’t be able to see proper image. Moreover, avoid using button graphic within your image. Make your image original that’s it.
✑ Add prices, promotion and exclusives
Where will you add price and exclusive deals in the ads? Ad means providing information to your audience about the product and services you’re offering to them. Unless you talk about price and exclusive deals, people won’t be able to purchase anything from you. In the description box of the ad, just write price of the product or service, promote and talk about the exclusive deals you want to offer.
Google is a doer for digital marketers. When it comes to marketing your goods and services in online platform, Google has something in the disposal to offer and you have already read in this article above. To promote your brand in the market worldwide, Google’s responsive display ads are what you must create. I hope that you found this article helpful and informative.
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