Blog SEO: A Comprehensive Guide

There are many online marketers who grow from zero to become a hero in digital marketing in Australia. What is the secret of their success? Its consistency. So, consistency in what? In SEO. Yes, guys, SEO is one of the main components of your online business. According to Ahrefs report, since 2015, they have grown from zero to 600,000 monthly search visits. Do you know how they’re able to do it? By leveraging SEO strategy in blog and you see it worked well. Do you also want to follow this strategy for your blog? If yes, then you must need to know about blog SEO first.

Blog SEO

Friends! This is a complete blog SEO guide for you. Make sure to read the article till the end to have better knowledge on blog SEO. Let’s now start our article.

What do you understand by blog SEO?

In very simple words, blog SEO the procedure of writing and optimizing blog content, site architecture, and HTML code for search engines like Google, Bing, Yahoo, etc. Some common functions associated with blog SEO include keyword research, content writing, on-page SEO, building backlink links, internal linking, improving website speed, and installing plugins.

So, this was a complete definition of blog SEO you just read now. Let’s move further and talk about the importance of it.

How significant blog SEO is for your website?

I told you that SEO is one of the most significant sources of getting traffic to the site, right. Though there are many other ways you can get traffic yet getting traffic from search engine is considered to be more stable and consistent. In fact, when you rank your site for keywords people are searching online, your blog will be able to attract consistent targeted traffic from Google. Here are some points highlighting the importance of blog SEO-

  • Attract quality traffic
  • Maintain website ranking
  • Rank your website for targeted keywords
  • Optimize your overall blog performance

Though there are many more importance you get to avail from blog SEO, if you want to know how to optimize blog SEO, just keep reading below. Our next section will talk about it only.

Follow the given helpful tips to write blog post for SEO

This is basically a five-step process to create or write blog for SEO. Let’s talk about the steps one by one below-

1. Find relevant keywords

The first step to writing a blog for SEO starts with keyword research. You have to research keywords and optimize your blog for at least one main keyword. But make sure that the keyword you’re searching is evergreen and people actually search every day and month. Do you think it’s worth writing a blog that nobody searches? Not at all. So, how do you get to find keywords? There are many keyword research tools that you can use including:

  • Ahref keyword explorer
  • Google keyword planner
  • Moz Keyword explorer
  • Ubersuggest (of Neil Patel)
  • SEMrush
  • Google Analytics

These are the top keyword research tools which you can use to find keywords as per your niche.

2. Look at the user intent

What do you need to do in this step? Basically, you have to look at the search intent of users. If you want to rank higher on Google that means your blog needs consistent user search, right. But what if people are not searching for it? Then your chances to rank on Google will be zero. Therefore, you need to check what keywords are searched most by people on Google. If that keyword matches your niche, make sure to add them to your blog and work on them. But how will you know which keyword has a high research record? To do this, you have to type your keyword into Google and look at the search results. In fact, the entire goal of Google is to deliver relevant search queries to the audience. Therefore, Google’s search results are the best way to identify search intent.

3. Select a winning format and angle for your post

In the third step, you have to choose and develop a winning format and angle for your blog post. Obviously, you just can’t write any random or old post and aim to rank on first page of search results on Google. You need to make a format of your post and write accordingly. The format you can use to write post and that are most search on Google include:

  • Step by step tutorial
  • – How to do guide
  • Review comparison
  • Listicle – list posts
  • Opinion piece or advice

Let’s now look at how you select a winning angle:

  • Best practices
  • (Topics) for beginners
  • Specific outcome tips and tactics
  • Personal experience strategies
  • Tries and tested
  • A comprehensive guide – a fresh start

These are some of the tips and tricks which you can leverage in your blog strategy.

4. Create a data-driven title and subheadings

One of the very first things which people look at your website content is the ‘Heading,’ right. The content heading is what has the power to attract visitors online. Therefore, you must focus on creating headings and subheading which can attract your visitors in a single sight. Not only do your ability to attract your visitors but also search engines like Google also find your content relevant and informative.

Additionally, you have to focus on creating smart subheading as well. How do you make your heading and subheading attractive? Follow the tips given below:

  • Add relevant keywords in the title, heading, and subheading
  • The ideal heading length should be between 60 and 100 characters in length
  • Take the help of tools to get an idea of creating relevant headings
  • You can also ask professionals and get their idea

These tips will help you create a data-driven and attractive title and subheading of your blog post.

5. Finally start writing blog

So, friends, this is the final step to write a blog post after researching keywords, knowing user intent, selecting format, and focus on creating data-driven title. Now it’s time to write your first blog. Make sure to write a compelling and engaging introduction with keywords. Don’t forget to add keywords in the introduction, body of the content, and in the conclusion.

With these tips, you’ll be able to write a blog which will bring traffic to your site. But you can’t forget the optimization part. What’s that? Let me tell you that optimization help you rank your blog on Google, increase its visibility, and you generate conversion rate. Curious to know how to do that? Have a look below.

How do you optimize your blog post for SEO?

Here I have got all the tips figured out for you to optimize blog post for SEO. Just follow them.

✅ Add relevant keyword in the title

Optimization of blog starts with keyword. You have to add keyword in the title. If you read blogs on Curvearro website, then you will notice that we mostly use relevant keywords in the title, heading, and subheading. However, you can also use variation of keywords in the title. Well, the variations of keywords improve the readability of your blog.

✅ Make sure to keep title tag short

How long your blog post title is also makes impact on search query and overall blog SEO. Why title tags are important? Because they show up in the search results. If you still have no idea about title tag then let me tell you that it is a tag which shows up in the Google’s SERP. If you create long title tag, it will not appear in the search results. That’s why it’s important to create short to moderate title tags which are easily readable. For example, “what is blog SEO: The full guide” is the title tag of this article. Therefore, title is important because they count the first impression of your post and leverage brand.

You should know that Google also look at your title tag to identify what your post is all about.

✅ Writing an attractive meta description is important

A meta description is one of the most crucial parts of blog SEO. It is a description that shows up in the snippet box of the content in the SERP. After the title, Meta description is something that people look at. That’s why you have to create a compelling, attractive, and informative Meta description after reading which people are compelled to click on the blog. Let me also tell you that a compelling Meta description brings you a lot of organic traffic to your blog and website.

✅ Image optimization

You all know that Google doesn’t read images. That’s why to make Google understand what your image is all about you have to optimize it by adding Alt text to it. Not only do you add alt text, but also compress the size of image and use descriptive filename to increase the accessibility of the image and rank it in Google Images. This is how you are able to optimize the image for your blog and Google.

✅ Include internal and outbound links

An internal link is the link of the page of the same domain name whereas an outbound link is a link from another domain name. Internal links are crucial to add to the blog as they increase the blog authority whereas outbound links are important for improving SEO performance. But make sure you only add relevant internal and outbound links and not the random ones otherwise, it will degrade the performance of your blog post and overall SEO.

How do you maintain blog post and its ranking on Google?

So, guys, this is the final section of the article. After optimization of the blog post, you need to focus on maintaining and improving your blog ranking. Let’s see how you can do this.

📌 Be consistent and update your post regularly

Consistency is very important in every work whether you’re doing online business, running a blog, or some other work. Without consistency, you may miss the mark. So, what you need to do is keep posting blog regularly. Even if you do it on alternate days then it will also work. With regular posting, your content will show up in the search results and thereby improve your website ranking.

📌 Optimize your blog post for featured snippets

What have featured snippets? These are the small pieces of information that appear on top of the search results on Google. The interesting about here is that when you optimize your blog for a featured snippet, it appears on the ‘0’ (Zero) position on the page. That means your blog appears even before the first number.  

📌 Create backlinks

Backlinks are very important to get organic traffic to your blog. And it is a significant part of your blog SEO. Unless you have backlinks to your site, you won’t be able to get better ranking on Google. Backlinks and rankings are correlated to each other that’s why you have to focus on generating backlinks to your site. But how do you do that? Follow the tips below:

  • Do guest blogging
  • Write testimonials
  • Create high-quality content
  • Build relationship online
  • Try to build internal links to your blog
  • Use broken link building tactic

These are some of the powerful ways to generate quality backlinks to your blog.

Summing up all together

Finally, after a long informative article on Blog SEO, in the conclusion, I would say without consistency blog SEO is nothing. As you have read that you need to write, optimize, and regularly update your blog. That’s all you need to do in blog SEO. I hope you found this article helpful. Make sure to follow the tips I have talked about in this article.

I take your leave now. Don’t forget to subscribe to our blog if you want to read more such informative articles.