Lead Generation vs. Lead Nurturing, which one is better?
![Lead Generation vs. Lead Nurturing](https://www.curvearro.com/wp-content/uploads/2019/11/Lead-Generation-vs.-Lead-Nurturing_Curvearro.png)
The two terms ‘lead generation’ and ‘lead nurturing’ are constantly used in digital marketing. For every business, lead generation is a crucial component of a successful sales and marketing strategy. What about lead nurturing then? Let me tell you what happens, many people actually make a mistake thinking that these two terms are interchangeable, but […]