What is Crawl Budget and How It Is Important for SEO?

Are you a webmaster? Or operating a website? If yes, then I assume you would be familiar with how your site’s URL gets crawled by Googlebot, right! You get rank only when your site URLs get to crawl and index by Googlebot. No doubt, crawling is one of the most crucial parts of Search Engine Optimization thereby highly technical topic. This is the reason that most webmasters tend to avoid this topic. But if you want to know what’s happening with your website then you have to understand the concept of crawl budget. You might think of it as heck because it sounds technical but let me tell you that it is most important for your SEO.

Whether you’re a novice or established webmaster, this article is a complete guide for you in knowing about the crawl budget. I will be as simple as possible. So are you guys ready? If yes, let’s understand the concept of crawl budget first.

What exactly crawl budget is all about?

In very simple and precise words, a crawl budget is a term described as the level of attention search engine gives to your site. Basically, the crawl budget is the number of pages or URLs Googlebot crawls and indexes in a given period of time. So the more URLs get to crawl, the higher attention your site will get. You know why? When Googlebot crawls your site’s URLs, then those URLs get to appear on Google search results. And when people search for any content on Google and that specific search query matches your content then people will click on your site link. It means more the appearance, higher the ranking you get.

But if you waste a crawl budget, search engines won’t be able to crawl your website efficiently. This will hurt your SEO performance terribly.

Let’s know how crawl budget is important for SEO.

Why crawl budget is important for SEO?

Search Engine Optimization or SEO is a very important part of your website to enhance its visibility and ranking on Google. But when it comes to crawl budget and why it is important for SEO then here is a very simple answer for it. In simple words, if Google doesn’t index or crawl your web page, then it’s not going to rank for anything. However, you no need to worry about your crawl budget because Google is really good in finding and indexing your site’s URL pages.

Let me be very clear that from the very beginning crawling is not a ranking signal. It means crawling doesn’t directly impact the position of a page that will appear in organic search results. Now the question is should you ignore it? No because crawling and crawl budget do hold significance for SEO. Why? Here are some points that will help you understand-

  • Firstly, you should know that if your site is not indexed by search engines then it will not appear for any searches on Google.
  • Secondly, if your website has contained lots of pages then Google may not index all of them so here you need to focus on crawl budget optimization.
  • Thirdly, if any change is made to a page may not appear as fast as they should appear in search results.

Should you care about crawl budget?

At the beginning of this article, I talked about the concept of crawl budget and in the second section its importance in Search Engine Optimization. Now in the third section talks about whether you should care for the crawl budget or not. I am sure now you know the answer.

The basic thing here is that if your site doesn’t get index, it will not appear in search results. And of course, you don’t want this to happen. It means you definitely need to care about the crawl budget. It is because the sooner your site gets indexed, the sooner you get benefits from it. So if you waste a crawl budget, search engines won’t crawl your website and spend time on parts of the website that don’t matter at all. In fact, you also won’t be able to bring visitors to your site and it will hurt your SEO performance too.

An important thing to note here is that the crawl budget is very important if you got a large website for example about 10,000 pages and up.

Let’s come to the end of this article and wrap it up. 

Wrapping up!

Crawl budget is a very important concept in the SEO field. Getting the site on Google’s first page and making your site visibility high is only achieved you club crawl budget and SEO together. This becomes an important factor for you to implement on your website. Use this article as a guide and enhance your concept about the crawl budget so that you know its importance in your SEO. I hope the article was enough informative.

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