Online advertisement has become the best way to generate sales leads, click-through rates and quality traffic to site. It is the good and easy way to propagate the brand product online. However, online advertisement is not 100% secure I am saying so because every online advertiser once in a life might have stung by click fraud. In digital marketing, click fraud can be damaging. If you are also a victim of click fraud then this article is for you. Read the article till the end and get to know some preventive ways to eliminate click fraud from your account.
Let’s make a start now.
What is Click Fraud?
According to Google, Click Fraud is an invalid click which is a black-hat technique of falsely getting the plenty of clicks on a pay-per-click ad. In other words, click fraud is done when a paid advertisement is clicked repeatedly on a website to drain revenue from an advertiser or gain revenue for a website hosting the ad. The purpose of click fraud is to generate the maximum revenue for the advertisers to allow them to cover their budget expenses which they spent on creating paid ads.
It is generally done for two purposes.
At first when advertisers try to sabotage their competitors by driving up their cost and budget (to make prices high).
Secondly when ad publishers try to generate more revenue for themselves by clicking consistently on the ads displayed on their own site.
Ways to eliminate Click Fraud from your account
Given are the some of the ways through which you can eliminate the click fraud from your account. Have a look at them below:
– Debar unwanted IP addresses
Many click fraud tend to come from the same IP Addresses and fraudulent click does occur from the single IP Address. However, you can simply eliminate the IP address from your Google Ad account once you find it. Let me also tell you that Google Ads is all about privacy protection that’s why you will find it little hard to track IP address so to eliminate the IP address, you need to dig into your server’s logs.
– Improve you Ad Targeting
Adjusting Ad targeting means you can eliminate locations and their respective languages only if you find click fraud is coming from a specific geographic region. In case, if you suspect that your competitor is clicking fraud then you can simply exclude their pin or zip code, city, etc.
– Examine your Ad Data and be proactive
This method requires weekly or monthly activity to track any invalid interactions that appear in your account stats. In case you don’t see the invalid clicks on your report then follow the process: click the campaign tab and select the “modify columns” under the performance tab you will find the several invalid options to show invalid clicks and interactions in your campaign data.
– Always watch over your competitors
Your competitors can be a potential source of click fraud. Click Forensics provides you free click tracking reports that counts the number of clicks on your ads that come from your competitors and other fraudulent sources. AdWatcher and ClickDefense are the companies which offer you free trial.
– Advertise only on high-value sites
Let me clear you one thing that low-quality sites are more prone to click fraud. A person can click on ad on these sites to boost the owner’s PPC revenue. Moreover, Google and Yahoo! offer you to set up Ad marketing campaigns that only run ads on the sites you specify thereby prevent you from click fraud.
To sum up!
Guys you have to accept that click fraud problem is growing day by day and is a part of digital marketing. There is no hidden fact that it has affected millions of businesses irrespective of their sizes. If you’re one of them who is being affected by click fraud then you must follow above preventive measures to eliminate click fraud activity from your account. I hope this article helped you in solving your problem of click fraud problem.
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