SEO or PPC, what is more, effective for your website?


Online marketing or digital marketing is the best way to attract potential customers and generate more traffic to your website. And there are two ways when it comes to generating site traffic. First is Search Engine Optimization and another is Pay-per-click. However, there are many other forms of generating site traffic such as referrals, social media, and banner ads. But SEO and PPC are what you call a giant in digital marketing and both are the part of Search Engine Marketing. Now the question is which one is more worth investing in? Are you also pondering the same? Well, if it is so and you’re struggling to make a decision which to invest in then you’re at the right place guys. 

Today, I’m going to distinguish between SEO and PPC so that you can make a wise decision before investing in it. So guys article is going to be very informative for you, make sure you read it till the end.

Let’s now get into the pool of definitions first.

What is Search Engine Optimization?

SEO is basically a process of optimizing your website and webpages for getting the relevant traffic to your site. It helps you get high rank of your site on Google’s SERP (Search Engine Result Pages). The best thing about SEO is that you no need to pay to generate traffic to your site. But the challenging part is it does calculate and examine the quality, relevancy, and authenticity of your pages to rank accordingly. SEO plays a significant role in ranking your site.

What is Pay-per-click?

Pay-per-click is a marketing model that gets you instant results and visitors from the relevant keywords from the search engine. Furthermore, as the name suggests, ‘pay’ here you need to pay for clicks to your website. Basically, this advertising model is associated with the Google Ads search engine. You can set up a PPC campaign to see visitors coming to your site. However, you need to put in a lot of effort to see results.

Now let’s get into the main part of this article that is the difference between the two.

SEO vs. PPC, which one is more effective to use for the website?

Consider the following points given below to see which platform is more effective for generating leads for your website.

– Cost: SEO is cheaper than PPC

The very first point which makes a difference in these two lead generation tool is the cost. I have already mentioned in the definition of SEO and PPC. SEO as you generates free traffic to your website that’s why SEO is considered often cheaper in the long-run.

Whereas, PPC is a paid marketing where you have to pay to get traffic to your site. However, you need to put in a lot of effort and hard work to get free traffic from search engines. So folks, PPC is an expensive one for you if you’re a small scale business.

– Traffic generation: SEO brings more traffic

SEO brings more traffic to the website. You can rank highly in Google for your relevant and desired keywords thereby you’ll be able to generate consistent search traffic to your website. Therefore, in SEO organic traffic will continue to generate if your ranking is on top position on Google.

On the other hand, PPC might not yield you more traffic as compare to SEO because here you need to manage your website for the keywords you want. However, there are some studies suggesting that PPC ads get more clicks than organic traffic.

– Conversion rate: PPC likely to convert more

PPC is considered to fetching you more conversion optimization rates than those coming from search. So if you think your ads are highly optimized and targeted then a visitor from PPC is more likely to convert. So highly optimized content will generate more conversions but it will cost you more.

On the contrary, SEO is good when it comes to organic traffic but it is not considered as good as PPC when it comes to generates more conversions for a website. SEO basically requires unique and relevant content that lets users convert themselves after reading the content.

– Easy to use: PPC wins here

Well, SEO might take you a lot of time if you don’t have enough knowledge about it or new in the field. It will surely take a lot of effort, months, or even years to rank for specific terms on your website. So before you invest in SEO make sure you have understood a complete SEO tutorial.

Or else, PPC is considered to be the easy one if compared to SEO. To use PPC you are just required to take a course or hire a PPC expert to help you understand the entire concept of this. Here you can control the people you want on your website.

– Fast Feedback: PPC considered to be faster

I have already told you that SEO might take a lot of time in bringing you the desired results. According to the study, only 5.7% of pages rank in the top 10 for one keyword only. If you can wait for days, weeks, months, and years then you can go for SEO.

Otherwise, as you know PPC is fast when it comes to generating desired results for your website. Here you can set up A/B testing campaigns and monitors the results to figure out what works and what doesn’t.

Over to you! 

Yes, guys, it’s up to you which one you wanna go with and invest in for your digital marketing business. Above I have mentioned the difference between SEO and PPC in points. I hope it is clear to you which one is more effective for your business. Lastly, I can only say if you want to get desired results quickly via huge investment then you can go with PPC and if you have patience and don’t want to invest huge penny then go with SEO. Otherwise it’s your choice, make a wise one.

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