Role of Industry 4.0 in Digital Marketing and its challenges

Industry 4.0

Industry 4.0 is one of the most remarkable industrial revolutions in the present time. If you are a part of digital marketing or an industrialist, you probably would know that technology has taken over everything and is now ruling the industry. If you are still not aware of industry 4.0 then I give you a brief intro about it here.

So what basically industry 4.0 is? The concept of industry 4.0 is the next wave of the industrial revolution in which manufacturing/production of products done through the computational power added in machine learning and artificial intelligence without incorporating any human involvement to reduce the cost of production.

After reading the definition, you can see how industry 4.0 is making its own space in digital marketing. It has eased out the work of marketers and industrialists by reducing human efforts. However, there are some challenges present in industry 4.0.

Let’s talk about them before look at the role of industry 4.0 below.

The role of industry 4.0

We will understand this through points given below.

# Helps identify opportunities

This is the first role of industry 4.0 you need to focus on. How industry 4.0 helps you identify opportunities? As you know that connected machines gather data that inform maintenance, performance, and other issues. Here industry 4.0 offers the opportunity for manufacturers to optimize their operations quickly and efficiently by knowing what needs attention. It also reduces the workload. Moreover, it also analyzes the collected data to identify patterns and insights that would be impossible for humans to do in a given time period.

# Internet of Things and cloud

The most important element of industry 4.0 is the Internet of Things. It is characterized by connected devices. Internet of Things is known to reduce the work of humans and ease their work with a cloud environment where data is stored. Moreover, equipment and operations can also be optimized by leveraging the insights of others using the same equipment. Smaller enterprises can also access the technology that they wouldn’t be able to do on their own.

# Improve productivity through optimization and automation

I would say this is the primary goal of industry 4.0 in the digital market. So it increases the productivity of the work? It saves costs, reduces waste, increases profitability, speeding up production work, automation to prevent error and delays, digitize paper-based flows, and much more. Industry 4.0 is literally a revolution that helps ease out the work of people.

# Personalization and customization for the new consumer

Every marketer tries to provide enhancing consumer experience so that they can able to personalize with their products and services. Today, people have become more demanding and marketers alone can’t fulfill their demands until they take the help of digital equipment. Therefore, industry 4.0 has become a necessity for every digital marketer to run their business in the present demanding world.

So these were the roles of industry 4.0 now let’s move on to learn some of the challenges of it.

The challenges of industry 4.0

Below are some of the challenges of industry 4.0 that marketers face today. Let’s read them.

# Frequent misconfiguration faced by manufacturers

Though industry 4.0 is a great technical revolution in the digital market, it does have some challenges. And the first challenge is frequent misconfiguration which includes broken link or unstable link, non-reaching commands, network server or IP misconfigurations, noisy device causing traffic flood, etc. There might be many more frequent misconfigurations that have a huge impact on your business. So to solve this problem, you need to check the visibility of all assets and communications within your networks.

# Cyber threats

This shouldn’t be an unfamiliar term to you. If you are in digital marketing then cybersecurity threats would be everywhere around you in your business. And industry 4.0 is all about technology where a cyberattack could be devastating to your organization’s reputation. Your business will also be attacked by cyber-attack. So how will you tackle this problem? Your organization has to be an up-to-date inventory of its digital assets, develop the understanding of its network, and solve any vulnerability if you find any. You can also follow the guidelines of the NIST Cybersecurity Framework.

# You can face operational disruption

Operational disruption is another challenge that manufacturers can face in industry 4.0. And it is caused due to the malfunctioning device to process instability and anomalies. These are some of the glitches which can happen anytime (frequently too). No doubt, they can have a huge impact on your organization (on a serious note). Do you want to prevent this challenge? So the first step here is to access the current operational state of your network and take the appropriate steps to fix any existing anomalies. The next step is to continue to monitor your network to know the indicators of threats.

The way forward

Industry 4.0 is a great technical revolution in the digital marketing world. It has changed the work of marketing and made the work of every marketer easy. It would be not wrong to say that this revolution is almost like a green revolution. But industry 4.0 is the digital revolution. I have talked about the roles of it in digital marketing and some challenges you might face in it. But I have also mentioned the ways through which you can get rid of those challenges and win the marketing competition.

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