Digital marketing has seen a massive uprising in the past decade. Search engine and social media platforms helping it shaping the new form of it in the market. As the competition among marketers increased, it created a lot of problems for many marketers because they are getting a diminishing returns on every advertising and ROI. So as a marketer, how do you cope up with this situation? Let me tell you, this has opened the door for novel technologies like Virtual reality and Augmented reality to enter in the digital marketing world.
Both these technologies VR and AR have immensely changed the digital marketing world. Do you know how? In this guide, I’ll walk you through the overall concept of Virtual reality and Augmented reality and what is their place in digital marketing. So keep reading the article till end.
Let me first give you a brief description of VR and AR.
Virtual Reality (VR)
Virtual reality is basically the use of computer technology to create immersive multimedia or simulated environment. In other words, virtual reality is an illusion, a combination of images and sound that is designed to give you the impression that you’re somewhere else. The idea behind this virtual reality is to create a new world with a new, virtual computer-generated environment to make you believe that it’s a new reality. For example, 3D or 5D movies.
Augmented (Enhancement) Reality (Real) – Enhancement of real-life using computer graphics.
Although virtual and augmented reality both can be interchangeable yet augmented reality is a view of the real, physical world in which elements are enhanced by computer-generated inputs. These inputs may include sound to video, graphics to GPS, etc. Today, augmented reality can be achieved through displays, software, hardware components, sensors, and input devices. This reality is also called “Increased reality” as day by day it is growing in the digital marketing world. The best example is the Pokémon Go.
New revolution in digital marketing brought up by virtual reality and augmented reality
It is not a hidden fact that VR and AR both these technologies have completely revolutionized the way people look at the technology. Not only are we given new advancements in games and clothing stores, but also we are witness to several new advancements and applications in the field of business and digital marketing.
According to reports, Virtual reality is expected to reach $30 billion and Augmented reality is expected to reach $90 billion by the year 2020. It is quite a great achievement for developers of these technologies. That’s most companies have started investing in these technological advancements as they are totally changing the marketing approach to business.
These two technologies are so demanding that large multinational companies have already integrated them into their business in order to produce a more successful brand in the market. Coca Cola is a good example as this company is using Virtual reality to create a unique marketing campaign.
Importance of VR and AR in digital marketing
- Both VR and AR create the rich, immersive, and interactive user experience. There is an old adage, “Content is a king”, but now with the help of VR and AR, the users become both content consumers and content creators.
- AR and VR will allow readers to truly connect with the published content. On smartphones, all the content can be accessed so it becomes easy for us to read these content with the great experience provided by VR and AR.
- As you know that AR and VR both are the new technologies and channels which help you increase brand awareness with the help of personalized social media characteristics.
- AR and VR also help people educating their minds and making buying decisions. Consumers can interact with AR and VR solutions and learn to make good buying decisions.
- Both these technologies give digital marketing a new shape to mold in by providing innovative ways to interact with customers and enhance their experience.
The future of VR and AR in digital marketing
Like the present, the future of digital marketing also looks great and enormous. The integration of AR and VR creates an innovative digital marketing world that will serve both marketers as well as customers.
In the digital marketing world, both these technologies play a great role in increasing sales. Provide customers a great experience to use your product and service. This is a new implementation of increasing sales for businesses with an effective strategy.
So, what are you waiting for guys? You must understand these two concepts and implement them in your marketing strategy. You will surely experience a bright future. For more updates get in touch with us.