This pandemic has taken us all by surprise and has thrown everything into disarray. Education is one of the areas where the epidemic has had the most impact. Schools and universities were closed for the day. As a result, education, like shopping, has gone online. Though e-learning platforms have been for some time, the rapid […]

If you work in the digital marketing field, you’re probably vulnerable to scams. Because digital marketing is being present online or selling things through PPC or Google ads. Google has been known to penalise advertisers’ PPC or ad campaigns on occasion. Why? Have you ever pondered over it? So, if your ad campaigns are also penalised by […]

This is your ultimate guide to easily build an e-commerce store. The COVID-19 pandemic pushed every small and medium business to start their operations online from their usual brick and mortar store. Many businesses even decided to plunge and set up an e-commerce store. However, building an online store is much more than buying a […]

Backlinks are a crucial part of SEO and there is no doubt about that. They provides many benefits like improve search visibility, drives more quality traffic to your site and elevates the ranking of the site in the SERPs. Thus, one thing is clear backlinks are important for the growth of your website. Now the […]

Are you confused about how to drive more versions? This blog post will help you with that. If you ask me what is the key component of increasing website conversions, my answer would be landing page. It does not matter what your marketing goals are, landing pages will always be crucial to improve the conversion rate. Creating a well performing landing […]

A well-known fact which every marketer know is that you need quality content in order to grow organically. Now a days, people are consuming different kinds of content which is making the basic content lose its charm. Thus, it becomes important to present your content in different ways to your audience. However, it is a […]

It is a no-brainer that Facebook is a goldmine for businesses. Facebook hosts more than 2 billion active monthly users. These users are a reservoir for online businesses. Social media provides many quality potential customers to companies and which is why they are constantly active on this platform. However, just by being on social media […]

Blogs are profitable in the content marketing world and there is no two ways about it. Blogs are viewed by millions of people every month which brings brand awareness, customer loyalty and potential higher ROI. It helps pages get indexed and drive more traffic to the site. The number of blogs posting on the internet […]

Creating branded content takes a lot of efforts and specific strategy. And that’s why many people struggle writing branded content. When it comes to writing branded content for travel industry it is crucial to appeal to a particular audience who prefers that brand over others in order to retain them. If you are struggling with […]

Creating engaging and compelling content is not everybody’s cup of tea. You need to have an effective content creation strategy in which you need to consider various factors. You need to decide on various factors like what kind of content you should create and which platform you should focus on for your content. It is […]