I assume you all know about Google’s knowledge panel. It is an information box that appears on Google whenever you search for entities such as people, places and organizations that are in the knowledge graph. The knowledge panel helps you get a quick snapshot of information on a topic based on Google’s understating of the available content on the web. Why I am talking about the knowledge search panel because recently Google announced that image search knowledge panel is live now. Image search knowledge panel is a fast way to help people who search for anything online to look for the results.
Let’s read news about the image search knowledge panel below and try to know how it will help digital marketers.
Image knowledge search panel is live now
Last month, Google was reported to test knowledge panel expandable elements within Google image search preview results. The expandable element of the image was that when you click on the image, it will show more information about that image. It means Google showed more information about the image without having to click of Google.
But now the Google made image search results are live. Google announced in a blog post, “Starting this week, a new feature makes it easy to find quick facts about what you see on Google Images. When you search for an image on mobile in the U.S., you might see information from the Knowledge Graph related to the result. That information would include people, places, or things related to the image from the Knowledge Graph’s database of billions of facts, helping you explore the topic more.”
Right now this works for “people, places, and things in Google images. Google said, “It will expand to more images, languages and surfaces over time.”
Google added more facts about image knowledge panel
Before announcing about image knowledge panel lives, Google added new features within Google image search on mobile to show “quick facts about what you see on Google images.” In the image preview window knowledge panel, Google added details that can open and expand the tab to show you more information about the image.
Google said, “When you search for an image on mobile in the U.S., you might see information from the knowledge graph related to the result. That information would include people, places or things related to the image from the Knowledge Graph’s database of billions of facts, helping you explore the topic more.”
The image knowledge panel shows selected images that users search for. They provide you more information about context, related queries, location information, and other useful insights.
How Google image knowledge panel live work for you?
Since Google announced the Image knowledge panel is live, you all would be curious to know what information it can provide to you, right! Let’s take an example to understand this.
Suppose, you are searching for a beautiful state park near your house. You want to see a picture of the park, you might see the related topics, such as name of the river or city of the park is in. So when you tap on the specific topic, you might see a short description of the person, place, or thing in references. You might also get to see links to learn more and other related topics to explore. With all this information, you can better understand the images you are viewing and whether the web page is relevant to your search. This information will help you determine the most about a place, people, or things, relevant to a specific image.
However, the feature will appear on some of the images of people, places, and things in Google images and will expand to more images, languages, and surface over time.
Google search image is a great way to look for a particular image that you want to get information about. To make the user experience more enhancing, Google added features in the images knowledge search panel. And also made it live for users to get valuable information about a particular image. As a digital marketer, if you get traffic from Google images, it may be because Google might be showing your content in these knowledge panels and searchers are clicking on them to go to your website.
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