How to brush up conversion rate of your website?
The purpose of building a website is to get your brand in front of audience globally. Website becomes your online store where you make sales leads. But how do you make sales leads? Only when people visit your website and take some action. When your website visitors turn into potential leads, you generate conversion rate. Defacto here – having a good conversion rate is the foundation of high sales volume. Unless you generate sales leads or turns visitors into potential customers, you won’t get high conversion rates. No doubt, conversion rate is crucial for any business for staying ahead in digital world.
If you’re struggling to improve your website’s conversion rate, then this article is going to be your guide. Here I’m going to walk you through some smart tips to brush up conversion rate.
Let’s dive in below.
Boost your conversion rate of your website with given smart tips –
✪ Include pop-up on the site
Though pop-ups are irritating, when used in affective way can do wonder a lot. I myself hate pop-ups. But sometimes pop-ups contain relevant information which you seek for. Don’t you believe? As per Sumo study, the average conversion rate for all pop-ups is 3.09 percent. If done in right way, you can easily reach the top 10 percent of pop-ups which brings you average a 9.28 percent conversion rate.
✪ Add reviews, testimonials, logos
The reality is – before purchasing your product, you would read previous customer reviews mentioned in your website. Reviews are the best way to catch the attention of your visitors to help them take an action on your site. Where should you add customer reviews and testimonials? Social media is the best platform you can advantage of.
✪ Make sure to add call-to-action (CTA)
Call-to-action (CTA) is the button or link that directs visitors to take a certain action such as ‘add to cart’ or ‘register now.’ There is no need to add only text CTAs rather visualize your CTA with icon and images. More you beautifully visualize your CTA, more it will attract the attention of your visitors. You can also search the different types of CTAs online, from which you can pick the one you find attractive for your website.
✪ Do A/B testing of your headlines
Next smart tip to bring you high conversion leads is to perform A/B testing of your headlines. Let’s face it – a good headline can make or break your landing page. If you write compelling, attractive, and eye-catchy headline then you can expect high rates of conversion on your website. How do you do A/B testing of your headlines? So make sure to experiment with given elements including:
- – Tone
- – Length
- – Use of numbers
- – Use of statistics
With these elements, you can perform and analyze how your headlines are performing.
✪ Must add countdown timer
Countdown is the best way to ooze the curiosity in visitors to take action on your website. No doubt, we all tend to become anxious when time runs out. So when you add countdown timer to your landing page, you have high chances to generate sales leads. As per the study, brand increase sales by 332% by using a limited-offer sign with a countdown timer. So this will work for you.
✪ Just offer money-back guarantee
Everyone is concerned about money being wasted when purchasing new product online. No one wants to put their money at stake unless they are completely sure to get what they have paid for. That’s where you have to offer money-back guarantee to get away fears of your visitors and customers. But make sure your website is responsive enough to open in any device be it mobile, laptop, tablet, or desktop. To optimize your website, make sure to hire SEO Company in Gurgaon.
So did you like reading this article? I hope you found this article informative and relevant. Now you just need to implement these tips to boost your conversion rates. I will only say that conversion rate will be a hot-topic for any e-commerce website. So if you want good conversion rate then follow the above-mentioned smart tips. We ensure that you will generate more conversion rate in less time.
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