Instagram has become a widely used social media app since it got launched first in 2010. Not only people operate it as an entertainment or engagement tool, but also a tool which can be used for marketing purpose as well. Yes flocks, Instagram has incredible opportunities to offer for businesses of all sizes to reach their target audience.
According to stats, today, Instagram has almost 800 million active users. And this rate has been increasing since 2015 as it has become a widely used app after Facebook. So, in this guide, I will explain to you how you can optimize your ads on Instagram. Let’s get started. I will start with the basics first.
What are Instagram ads?
Instagram is a powerful social media tool. In 2013, it started offering limited ad services to brands after being purchased by Facebook. However, in 2015, it opened a huge platform for brands to market their products and services. The brands found Instagram to be a huge boon for business. Convincing your Instagram ads are great might not be just enough so read the following to get a gist about it.
- 75% of users take action on Instagram which includes purchasing products or visiting a website.
- 35% of American adults use Instagram.
Let’s have a look at the types of Instagram ads given below
These are full-screen ads that appear between user’s stories. With stories, you can target your audience as 500 million Instagram users view stories every day.
We all love watching videos. Uploading videos on Instagram such as romance, travel, fashion, food, etc. can target your potential customers.
Companies adding photo ads to Instagram showcase their brand products and services to their customers. By using photo ads, you can display more authentic, beautiful and unique pictures for your products.
These ads are the series of images or videos which users swipe with a call-to-action button to connect them directly to your website. Showing a short fitness sequence is the best example of carousel ads.
These ads are a combination of photos, videos, and direct-response in marketing. All in one powerful advertisement.
Some effective tips are given below to optimize your Instagram ads
– Use the new zoom feature of Instagram
Recently launched by Instagram a new zoom feature which has the ability to do a little close-up marketing with your Instagram ads. It offers users to pinch the screen to zoom in on both photos and videos. This feature helps you boost your engagement on Instagram ads, especially when you use the hidden gem in that users can discover in your photos.
– Promote your best content
Every company takes an approach to generate new content for ads and develop call-to-action that will provide them the greatest impact with their audience. Promoting best and engaging content will get you more audience engaging with your products.
– Use call-to-action button
Adding a call-to-action button while creating your Instagram ads will offer you various options in the messaging. The goal of this is to reach a wider audience and increase the number of mobile downloads of the app.
– Promote with video content
Photos and images are attractive, but including videos in your Instagram ad marketing strategy can be very significant. Videos instantly capture the attention of users because they stand out from the content around them. People usually love watching videos even if they are short.
– Run an online contest
Instagram has this amazing feature that allows you to run an online contest when your audience is most active. This is the best way to advertise or promote your products to people at the right-time. While conducting an online contest, you can ask your audience some questions and offer them freebies or prices if they answer your question right. This will bring enthusiast among the audience and they’ll likely participate more.
In the final part of this blog, I just to say that Instagram is one of the most amazing social media tools which is being used by almost everyone across the world.
Marketers must pay attention to the uses of Instagram and how it can be beneficial for them to promote their market products and get more sales lead generation.
To get the most out of Instagram, you must consider this guide to optimize your Instagram ads. For more information get in touch with us, till the keep reading.