In the 21st century, blogging has become a vital tool for attracting the audience to your website. If I am not wrong then any blogger’s dream is to promote his website in a short span of time. There is a number of ways of promoting a website. Being a blogger you might have heard about ‘Guest Blogging’. And there is no doubt that you’ve probably read or written guest posts. And, on the basis of your experience, you either love of hate this idea. Why? First, keep on reading then you will get your answer.
Nevertheless, there are many people who find ‘Guest Blogging’ effective as well as bad. But you can’t tell it’s completely bad or completely good. Why? Because everything has its pros and cons and this is what our article is about i.e. Pros and Cons of Guest Blogging.
So before I proceed or jump into the idea of pros and cons of Guest blogging, let me first clear you with the idea of what Guest Blogging is or what exactly or how much you now about Guest Blogging.
Here I present you with the gist.
Guest Blogging: What is it?
Guest blogging is an act of writing where you write content for another company’s website that’s why it is also called ‘Guest Posting’. In other words, Guest blogging is a method used by bloggers to increase blog traffic where bloggers write a post to publish on another blogger’s site. You can also say, it is a process of increasing traffic for websites.
Guest Blogging is very popular in this digitized world. It also helps marketers to promote their contents and products in the market. And this is certainly true that Guest blogging has its own benefits but we can’t deny the drawbacks behind it.
So as an owner of a website if you allow guests on your blogs or become a guest blogger then you must consider Pros and Cons of Guest Blogging in your mind:
The Pros of Guest Blogging.
– Guest blogging produces more unique content
Guest blogging allows people to write content on similar topics with different ideas and views. It makes the content very unique and creative in nature.
– Promotion of website or content
Bloggers are always keen to promote their content if not on their own site then as a guest blogger they can post it on someone else’s website. It means they have someone who is willing to find places to place your links.
– Guest blogging expands your network
It is one of the best tools to gain more contacts. By bonding with people, you can easily expand your network. This can help you in your collaboration in the future.
Guest blogging generate a larger audience and brand awareness
Guest blogging can make your sure that people are visiting your site. Regular guest blogging provides you add links to the website and it is very good for SEO. This is how you can enhance your brand promotion.
– Guest blogging helps in building a relationship
If you think you don’t have an audience for your website and the network seems challenging to you, then you can build your network or relationship via guest blogging.
The Cons of Guest Blogging
Guest blogging can take months before you actually see results. If you want to see real results from guest blogging then you need to blog regularly.
– Difficult to understand the audience
Suppose, if you write content for an unknown website then it might not be clear to you, what they want to read. So before writing as a guest blogger, make sure you know your target audience.
– Penalization for keyword filling
Some guest bloggers aim is to stuff their content with keywords, hoping to rank higher. And it’s likely you will be penalized if found by search engine operators. So it’s important if you look for the number of keywords used in the content.
To sum up, the aim of guest blogging is only to increase the traffic to the website. It is a good source of income generation too. One thing should be kept in mind that Guest blogging isn’t for everyone and very specific or personal blogs can struggle to make it work for them.
It’s up to you whether Guest blogging is for you or not. Now the ball is in your court!For more info and interesting articles get in touch with us till then keep reading.