Use the power of customer testimonials in your marketing
Do you think people will trust you if you say things like “our products are best in the market,” “our services are worth using,” “we are a renowned company,” etc. If I say I am the best content writer in the content marketing industry will you believe me? Well, in my case, you can look at my writing skills and compare it with others, but when it comes to marketing products and services, let me tell you that it is hard to convince people about the quality of your products. As a marketer, what approach will you focus on? Don’t stress your head anymore!
In this article, I will explain to you how customer testimonial will help you achieve your marketing goals. So are you gear up to know?
Let’s make a jump in the pool below.
The power of customer testimonials in your marketing
#Approach your best customers in person
As content is king in content marketing, the customer too is king in digital marketing world. Therefore, you should know that your customers are going to give you a great testimonial. But nobody has that much time to give you a testimonial or write a good review of your products and services. So how will you approach them? It is very simple; you need to reach them personally. It will build a strong relationship with your customers, you and your brands. You will see it’s a huge win for you and your businesses.
#Collaborate with your recent customers
No one likes more about your products or services than your recent customers. The things about your products will be fresh in the minds of your recent customers. Therefore, this is the right and great time for you to ask your customers to give you testimonials about your products and services. They will be able to write well because they have recently purchased your products but it doesn’t mean old customers will not give you testimonials. You can always approach your customers at any stage of life.
#The number of testimonials matter
It is a known fact that a number of testimonials do matter for any marketer or businessman. But the main question is –how many testimonials actually matter? How many of them do you need to make a powerful testimonial? Some stats highlighting the answers of these, let’s read them.
- 12% of consumers read more than 10 reviews
- 73% of customers read six or fewer reviews before making any decision
- 10 or more reviews may get you good organic traffic to your site.
- 50 or more reviews on various products may increase your conversion rate by 4.6%.
#Use testimonials to establish trust among your customers
In the above point, you have already read the stats about customer testimonials. Your customers may not easily trust on your products or services, you need to convince them that you are an authentic service providing company on which customers can trust. And this can only be possible if you show them your past customer testimonials and reviews. This will help you gain trust in your present customers and they will surely think of buying products and services from you.
#Ask the right questions
To make your testimonial more effective and appealing, you can ask specific questions related to your products and services. Your questions will help your customers toward writing a testimonial. You should focus on extracting examples of how your products or services have benefited them. You can do this by asking relevant questions such as:
- How much money did you save by purchasing our products?
- How much time do our products save you each day/week/month?
- What benefits you have seen using our products and services?
The closing words
Testimonials are a great way to build a powerful presence of your business in the market. Customer testimonials show the credibility and authenticity of your brand. They build trust in your brand because it convinces people that you are the real ones in the market. In this article, I have mentioned all the tips which are required for you to build a powerful business brand in the market. Make sure you use them and build a good social proof about your business.
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