Growth is a core part of any business. Business growth doesn’t happen instantly rather it requires the right strategy to get noticed and convert customers. And that’s where ‘Inbound Marketing’ comes in.
Inbound marketing is one of the most productive ways to grow your business in the digital marketing world. Unlike traditional outbound marketing, inbound marketing focuses on creating reasons for customers to come to you.
According to HubSpot, who coined the term inbound marketing back in 2006, it’s a method of attracting, engaging, delighting and converting people to grow a business that gives value and builds trust. It’s a very proven system that works for the best companies in the world.
In this article, you’ll learn some amazing strategies for inbound marketing that will help you grow your business.
Let’s get started.
– Create incredible contents with blogging
The quality of your content produced is the most indispensable part of inbound marketing strategy. It’s a proven fact that businesses that use blogs get 77% more traffic and 97% more links site than those that do not. It’s because blogging creates value and credibility that grabs the attention of your audience. For creating great content you need to understand your customer journey and their needs.
– Use Social Media to Drive traffic
It is estimated that around 2.03 billion people have a social media account and actively use it 2-3 hours per day. You should not neglect using social media in your inbound marketing strategy. It can give you an incredible new channel to drive more traffic and find new customers for your business. Social media has the ability to enhance or promote your products in the market.
– Maximize your results from SEO
To get more qualitative traffic to your site, you must begin with search engine optimization. Almost 93% of online experienced businesses begin with a search engine. So when you properly optimize your site and content for search engine, you’ll increase your ranking on Google Search Engine Result Page and get more traffic for your website and this helps you in your inbound marketing strategy.
– Effective email campaigns
Though email marketing is critical for inbound marketing yet with the proper strategy you can promote your brand through email. Email marketing can offer you a high ROI. Always make sure you send valuable contents to your subscribers because when they sign up for your site, you need to give them a reason to stay on your email list. Valuable and helpful content will help you stay longer with email marketing.
– Use landing pages to convert visitors
Landing pages are very important for your inbound marketing strategy. You can use landing pages to deliver valuable, informative, premium, quality content and convert your visitors into actionable leads. Around 56% of all website clicks are directed to the landing page and not the home page.
– Produce sales-focused contents
Companies who produce contents majorly focused on sales are likely to get more leads for their business. It is estimated that 61% of people are more likely to buy from a company that delivers content. By providing information via product videos, contents, spec sheets, FAQ, etc. this is how you make it easier for your customers to make a purchasing decision.
– Collect reviews and testimonials
Research and study show that almost 70% of people check and look for reviews for a product before making any purchase. You need to ask customers for their reviews at the right time to get positive feedback as negative feedbacks are also in trend. So make sure your site has maximum positive reviews as it will create brand awareness that will attract new people.
By now, you have enough idea that inbound marketing is the most effective and efficient way to increase your visitors, leads, and buyers. It empowers every business to attract, convert, close and delight customers by being in the right place at the right time. To get the advantage of inbound marketing in your business, you need to make sure that you implement the above mentioned marketing strategies for extremely fast growth of your business in the digital world.
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