It refers to all those websites and applications that grant ability to users to create and share content or to participate in social networking.
It’s time to get social this term said in context of social media marketing. It’s time to get social means to understand the importance of social media marketing in coming days and implement it. So for highlighting the importance of social media marketing we are going to highlight some major benefits of social media so let’s get started:
1. Drive crucial traffic
The greatest benefit or relief social media provided to modern marketers or advertiser that they can drive the potential traffic to their business via social media platforms easily.
Previously targeting the potential consumers or attracting the potential customers was not easy it takes lot of time and effort also. Traditional advertising tools such as newspaper, banner or television commercials are cost extensive. Small business owners cannot think of to do that much investment.
The biggest difference between traditional marketing and social media marketing is accuracy. Today with the help of social media platform advertiser knows who is his/her potential consumer and can prepare effective advertising strategies.
Once you reach your potential consumer it will ultimately results in driving crucial traffic towards your webpage and the higher the web traffic, the higher the conversion rate and ultimately higher the profit.
2. Helps you build the right relationships
Well, do you know what’s the primary feature of social media?Of course it is socialization making people to people contact with the help of various social media platforms.
Advertiser and marketers utilize this feature of social media for their own benefit remembers one thing that for the growth of any business you need to connect with consumers emotionally.
You can influence people as many times with different sorts of strategies traditional media marketing methods lacks in this feature.
It doesn’t matter that how many times you say “ham do hamare do” again and again. It was made to spread the message to masses to control the population. This slogan is quite not able to achieve its objective. The reason behind this you are not able to make effective appeal in front of people.
You have to properly explain the pros and cons and detailed analysis of the issue. Otherwise people will come up with their own answers like ‘more child more hands of economic wellbeing’ they don’t understand that more children also mean more demand of food and resources.
Social media marketing can do this with less effort and spread the message clearly. Social media marketing methods helps to form a right relationship with right audience as mentioned above that accuracy is the main element of social media.
The difference between traditional campaign and social media campaign is that traditional media campaign only able to show results in rural areas whereas social media can target the cities and metropolitans and also can target rural population.
3. Maintain the brand image
This is the part where traditional media marketing has some advantage previously but it has been also challenged. To maintain the brand image, television commercial with suitable story or banner advertisement with slogans was quite an effective strategy. This is for branding and also maintains the brand image.
But all these methods are expensive. This is the reason why social media has surpassed the traditional media.
By remain active on various social media platforms you can classify yourself as trustworthy and authoritative brand. But in case if you are engulf in marketing across the platforms where multiple people posting in this scenario it is easy to lose the track of your brand appeal or brand voice.
In order to resolve this issue you can create effective social media marketing strategy and apply it to all the platforms ensure that your brand fame or brand image remain strong from one location to next.
4. Surpassing your competitors
Another great benefit of marketing via social media is that it is become very easy for brands and business owners to keep an eye on their rival’s business growth performance etc.
Various social media marketing tools like SEMrush available online that can able to generate full performance report. The best thing is about all these methods are it is cost effective.
Whereas, previously in traditional marketing whether you believe it or not, firms hire spies or detective agencies to leak the secrets of their business rivals. These are called whistleblowers.
Also all these methods were cost extensive. Small business owners or entrepreneurs could not able to do this due to lack of financial resources.
But with the help of social media marketing tools, they can keep track of the performance of their business competitors. Social media marketing wins here also.
By understanding all these things we can say that time has come where we all should get used to social media for achieving great heights of success. If you are looking for any kind of social media services kindly get in touch with us.