The most popular buzzword that has made a splash on social media platforms is “Hashtag.” Do you agree with me? Today, the hashtag becomes the most significant digital marketing tool to turn topics and phrases into clickable links in your posts on your personal timeline or page. Any trending topic having hashtag in it will get the highest engagement rate and traffic. So when people click on hashtag or search for a hashtag, they actually want to see the result that contains the hashtag so they can learn more about topics that interest them. However, today the most engaging site where hashtags are dominating is Facebook. Though Facebook has hashtags that can effectively drive traffic to your site yet people don’t know how to use them.
Are you also finding ways to use hashtags on Facebook? If yes, then this article is for you. Make sure you read it till the end and get some good ideas
Before you use hashtags on Facebook, keep the following points in your mind.
- The hashtag should be written as a single word, without any spaces.
- To write unique hashtags, you can search it using the search bar at the top of any page.
- You can also include numbers in a hashtag, but if you include punctuation or special character that will not work for you.
So let’s proceed further to know how to use hashtag on Facebook.
Follow the given process to use hashtag on Facebook
#1. First create a hashtag
The first step in using hashtags on Facebook is to create a hashtag. So you need to put # in front of a word, acronym, or phrase with no spaces. On Facebook, this is nothing different. When you use the hashtag symbol # a blue box will appear over your tag. After that, you can click on the post. Whatever you have written using # will appear in bold within your status update. This is the first step of using hashtags on Facebook.
#2. Click your hashtags
In the first step, you create and post hashtags on Facebook. Now the second step is to click on the posted tag to see who else is using that same phrase and what they are saying. For example, when you post something with using hashtags, then chances are that you get separate feed and a list of people’s posts. Some of them you may know and some of them you don’t. Furthermore, you can click on your status bar to have that same hashtags automatically added to an update.
#3. Search for hashtags
The third step in using hashtags on Facebook is looking for hashtags that people mostly use. Basically, what happens is that feed is always available even if you have not used the tag in a Facebook status update of your own. You simply need to type the tag of your choice, like #dogs, and click on the page labeled as hashtags. By clicking on it, you will get similar posts of related feed.
So, guys, these three steps will help you use hashtags on Facebook. And whenever you click on hashtags, it will take you to a feed of public posts that contains the same hashtags.
Now move little further to know why to use hashtags.
Why use hashtags or how they are helpful?
# You get increased engagement with followers
Yes, guys, hashtags are very important for any marketer to increase the engagement of followers on their site. When you add hashtags in your post, you actually ask people to take a part in a conversation happening on a social media platform. Most significantly, this makes your posts visible in that particular conversation. Ultimately, all this will lead to greater engagement; boost your social media traffic through likes, shares, comments, and new followers.
# Showing and supporting social issue
You all might have seen the use of hashtags, especially in social issues. Not only you highlight or talk about social issue prominent in the society, but also build up your brand reputation in the market. People praise the company that talks about social issues and take the initiative to tackle the issue.
# You help target audience to find you
As a marketer, you want your audience to find you wherever you are. But how it is possible? Guys, the hashtag is one such way you can use to help the audience find you. On every social networking site, people follow hashtags so using the few famous hashtags can be a great way to help new users find you.
# Great way to build up your brand
Yes, hashtags are a great opportunity to build your brand. You can create a branded hashtag to promote your business and drive conversion rates. For instance, the Raptor’s branded hashtag #WetheNorth lit up during the team’s winning 2019 season. The hashtag actually reveals a universal appeal. So make sure your hashtag also appeals the audience worldwide.
Folks, if you were not using hashtags then it’s high time to start using hashtags in your Facebook posts. However, hashtag gained popularity in 2007 but today it has more relevance and become more useful for branding and marketing products to attract audience. Moreover, you can always search for popular hashtags on Google and get some ideas for creating a hashtag for your brand. So this article as a guide and make sure you follow all the tips I mentioned above about creating a hashtag.
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