I don’t think so there is anyone who doesn’t know about Quora. Almost every person reading out this blog might know about Quora. Hardly a few people might not be aware of it. Today’s blog is all about Quora and how it can be used in digital marketing. So, without wasting time let’s start our day with this blog.
To begin with, Quora is a social media tool like Facebook, Instagram, Twitter, Whatsapp, etc. It got launched in the year 2010. Though this is also a social media tool, somewhat it is different from other tools. Quora is more about sharing knowledge with each other rather than just engaging with people and talking to them. It is a community knowledge tool that is a spirit of it.
However, Quora is not a site of advertising your products, but it can be a powerful tool for building authority and establishing yourself as a leader in the industry. Let me also tell you guys that Quora is also a place for blogging. In 2013, Quora launched a blogging feature, where anyone or writers can share their knowledge.
Now, almost 200 million users are operating Quora that’s why it is becoming a valuable stage for many marketers to attract their customers in a huge volume.
How Quora will help you in digital marketing?
Quora helps you to understand your target audience
Let me clear you one thing, the audience on Quora is very sophisticated and well-educated. Everyone here shares his knowledge with each other and provides valuable answers which are genuine. Using Quora in digital marketing means answering your audience the type of question they ask you. Through this, you can easily engage with your potential customers.
Increase your domain authority of the website
Having domain authority is good but boosting or getting a good rank of it is an amazing thing. Suppose, you made backlinks in high domain authority of your site like Quora then the rank of your website will also improve. You can also use a tool to check your site links such as Moz, SEMRush, and Ahref. Quora can help you get excellent backlinks for your site.
Helps you to come up with new ideas
As I told you above that Quora is also a blogging platform. People share their thoughts and ideas with the Quora community so from there you can also pick up some of the creative and unique ideas for your brand. Of course, you can answer questions asked by your target audience and customers and solve their queries by providing relevant information to them.
Improves your search engine rankings
You might have seen Google showing up Quora contents on search results as the highest-ranking sites. This makes Quora a powerful SEO tool to drive organic traffic to your site. So if you use Quora in your marketing strategy then make sure you post authentic, valuable, and unique content on your site. Your content must be relevant to your target audience.
Attracts more customers and helps them learn about your brand
The community of Quora is built on trust because members of Quora rely on each other for information. Providing relevant and informative answers to people automatically increases the credibility of your brand. It also allows you to engage in meaningful conversations with your target audience and establish your brand as an expert in your field. However, as a marketer, you must focus on providing valuable answers to your audience rather than bragging about your products.
It is crystal clear to you that no marketer can afford to ignore Quora. If you want to successfully build your brand’s digital presence then Quora is the most essential tool for your marketing strategy. Not only it will help you attract new customers but can establish your brand’s presence Globally as Quora is a US-developed site.
I hope this guide cleared you with the concept of Quora and it will help you in digital marketing. So, avail Quora and take full advantage of this site for a well-rounded or well-established digital marketing strategy. We will be back with another article till then get in touch with us.