The two most important elements marketers have in digital marketing is ‘Branding’ and ‘Public relation.’ These two terms can’t be ignored and those who are not experts in advertising, marketing, or PR can easily get confused with these terms. They might find it a little difficult as to how these two terms are different from each other. However, you no need to be fearful as this article will solve your doubt if you are having one. Guys, I am going to differentiate between the both marketing terms to highlight how exactly branding is different from public relations.
I will start by providing you a definition of each term below.
Have a look at below the definition of branding.
What exactly the meaning of branding is?
In very simple words, branding is the marketing process of creating a distinct name or logo of a company. No doubt, the brand is a major identification expression of a product. Not only brand endorse products and services, but also focuses on creating a customer experience, positivity, customer loyalty, memorability, and credibility of the company.
In other words, branding is the process of promotion of a particular product or company by all means of advertising and distinctive design.
What is Public Relation?
On the contrary, Public relations is a process of maintenance of public image and brand of a company by maintaining proper communication channels to effectively target customers and prospects. You can say public relations is about influencing, engaging, and building relationships with an organization’s stakeholders.
The formal definition of public relation is – the professional maintenance of a favorable public image by a company or a famous person.
Let’s move onto the difference between these two terms below.
The major difference between Branding and Public Relation
So if you want to know how branding is different from public relation then you first need to know the objectives (end-goals) of both terms. Starting with Public relations, the end goal of PR is to manage relationships. It helps organizations maintain a positive image in the eyes of the public. People involved in public relations are clients, customers, stakeholders, local communities, and many other audience members.
Branding, on the other hand, is all about creating an identity of a company. It is specially designed to create an identity for an organization or product. A brand can include the symbol, logo, name, or design. You can say that your brand is your reputation so keeping it fresh, authentic, and creative should be your main objective.
Another difference that makes branding different from public relations is the task. Public relation works by employees, media, investors, and government relations. These people help you make your public relations strategy more cohesive and help your audience recognize you.
On the contrary, the branding subset includes individual, generic, and family branding, brand imagery, brand extensions, and naming. It basically helps communicate your customers to think and feel every time they see your logo or hear your company name. It means the task of branding is to highlight the company’s logo as much as possible.
3. Reputation management
Both branding and public relation help you manage your company’s reputation. Let’s talk about it in these two terms one by one. Talking about public relation first, it helps a small business owner protect and defend his company during the time of crisis. No doubt, Public relations can manage the overall company’s reputation via a powerful strategy.
Oppositely, branding can also help you manage your company’s reputation by displaying the level of trust in your company. It also enhances your customer satisfaction by providing them relevant solutions to the queries.
The main difference between branding and public relation is the timing and order of ranking. So let me tell you that the development of the brand’s identity, the company’s logo, name, and design come first. All this is a part of branding which means branding must come before public relations. Any advertising company or any other communication – related company is a part of public relation must come after the process of branding is completed.
Not following the complete order between branding and public relation will waste your efforts and money.
Branding and Public Relation go hand in hand
Guys let me tell you that branding and PR influence one another. When you build your company’s brand, you anyhow need to propagate it in the market; this is only possible if you invest in public relations. PR is one crucial element of marketing communication that marketers use to support branding. You can also use advertisements and promotions. Though branding is different from public relations entirely, it is a relevant part of your company’s reputation. However, the brand is always present in PR but not always the priority.
Branding and Public Relations are vital elements of any digital marketing business. Both need to go hand in hand in order to provide digital marketer marketing goals. Though there are many differences that set apart branding from public relations, you still need to work on both simultaneously. Unless you build a brand, you can’t invest in public relations. It means your public relations strategy will be implemented only if you build a brand first. I have mentioned above the major differences between branding and public relation, I hope you have read them thoroughly.
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