Email marketing is not just the buzzword rather it is an important element of the digital marketing industry. In today’s increasing digital landscape, email marketing is the best way to remain top-of-the-mind with existing customers and gain traction with potential customers. Email marketing is a significant method to have direct communication with their audience. According to the study, email has a 400% higher ROI than any other form of marketing.
Today things are not like that, many marketers are following lame tactics to make their email marketing successful. But the marketers end up destroying their process of email marketing. If you’re one of them who is also not successful in email marketing then this article is for you.
Here I will talk about do’s and don’ts of email marketing. Make sure to read the entire article thoroughly. Let’s get started.
Do’s of email marketing
Below are the top dos of email marketing that you need to follow:
#Grow your email list
The first do comes in the list of email marketing is growing the list of clients. Here you need to use the right method to grow your list. You can use a sign-up form that requires subscribers to opt-in to receive your emails. It actually ensures you’re building a high-quality list that’s engaged.
#Be aware of your target audience
The next to do comes in the list is the target audience. When you send emails or messages to your customers make sure you’re targeting the right customers. You should be aware of who your target audience is. You can create an email that matches your buyer’s persona.
#Define the purpose of your email
As a marketer, your aim would be to make customers subscribe to your marketing campaign. What you want your subscribers to do? If you want to know then you must define your goal to customers.
#Create a great subject line
Guys, the first impression marks everything. If you write compelling lines in your email marketing then people will open your email otherwise not. Therefore, without an engaging subject line, users will not open your emails. As per the study, 33% of email recipients open emails based on the subject line. Hence, keep it simple, short, clear, precise and sweet.
Don’ts of email marketing
#Don’t make the emails too long
Guys, people really get frustrated when they are asked to read out a lengthy paragraph. If you write a long email then people will not read it at all. Therefore, make sure you should create an email list that is short, and precise. If required, break the email into smaller readable chunks.
#Don’t use technical jargons
This is the major downfall for marketers who use jargonized language in the email. If your customers read your email they won’t be able to understand what the topic is about. This is the reason; you need to give a clear idea about how you can help them by using clear language and simple terms.
#Avoid using spam filters
Many marketers usually use words such as free, sale, cash, discount etc. are likely to end up in user’s spam folders. It simply means your audience will not get the chance to read your message in the first place.
#Don’t send emails without testing
Have you ever thought about how your emails look once received by your customers? Does the design look the same way as it appears on your screen? Is the sender correct? Do all links work properly? These are all specific things that you need to check before you send emails to your target audience or customers. Be sure to double-check your emails before sending it to customers.
The Bottom line
Email marketing is one of the most significant ways to have a direct connection to your audience. It allows you to reach a huge audience in seconds and provides a direct line of communication with your audience. The only trick here is to maintain the reputation of your business by following what is good for your email marketing and what’s not. Above I have explained the do’s and don’ts of email marketing.
Just follow them and stay ahead. For more updates get in touch with us, till then keep reading and keep sharing.