Social media is the most effective digital marketing tool at present. The majority of people across the world have at least one account on social media sites. As a marketer, if you aren’t paying attention to social media audience likely you may not build a stronger relationship with them. Presently, the majority of people use social media as an online review checker tool about any product or service. In fact, social media is an effective way to build a loyalty program with customers.
Do you want to build a strong relationship with your customers? If yes, then have you ever considered launching a loyalty program? Launching a loyalty program integrating it with social media brings glory to your business. How about combining loyalty marketing with social media? Sounds interesting no! Want to know what output you get from this mixture?
Folks, in this article, I’ll explain what fruitful results you get from the mixture of loyalty program and social media.
Ready to jump? Let’s dive in together and learn…
What loyalty marketing is?
Putting simply, loyalty marketing is a tactic that is used to encourage customers to do repeat business with your company frequently. A marketing company uses this strategy to focus on growing and retaining existing customers through incentives.
Now take a step ahead and get to know…
The fruitful results you get from the fusion of loyalty marketing and social media
Below given points will help you run loyalty program using social media so that you get the most out of them.
– Build long term customer relationship
The first fruitful result you get after culminating loyalty program with social media is building a long term relationship with your existing customers. Basically, when you have more loyal customers and get more data to personalize campaigns and build effective communication with customers which ultimately strengthen your relationships. This will have an effect of encouraging customers to become even more loyal with your brand.
According to the study, “75% of consumers say loyalty programs are part of their relationship with brands.”
– Growing brand awareness
When you are present both on social media as well as loyalty marketing program, you see more customers are visiting your landing pages. It ultimately ensures that your brand is known in both B2C and B2B sectors. In fact, you will also get to see your sales leads getting increased with loyalty marketing program. The more your campaign gets famous, the more you are able to increase awareness of your brand in the market.
– Having more loyal customers
Another fruitful result you get from the mixture of loyalty marketing and social media is loyal customers. Following increased brand awareness, having more touch point increases the list of loyal customers for your brand. One thing you need to make sure that you should not forget to reward your customers through loyalty program as it will help you keep your customers purchasing from you in a long run.
– Retain more existing customers
You already have customers on social media but loyalty marketing focuses more on retaining existing customers than new ones. Moreover, if you acquire customers it could cost you at least five times more than retaining existing ones. You can say that retention can be one of the most cost-effective ways of growing your business. This actually ensures that customers keep coming back to you and spending more time with you.
– Develop more personal relationships
Next output you get from the blend is building personal relationship with your customers. No doubt, social media empowers your relations with customers, and loyalty marketing creates emotional bond and make customers feel loyal to your store. There are many companies who segment customers in different categories for marketing reasons. Some of them also use loyalty program marketing tools.
If you aren’t sure about how to segment customers or use marketing tools in your business, Curvearro is here to help. You can consult us and know what we do to provide various services related to digital marketing.
Combining loyalty marketing and social media brings plenty of fruitful results for you. Undoubtedly, it is a great way to attract a large and diverse customer base to your business. Also, try to showcase your products via marketing content your customers are looking for. It eventually builds trust and respect for your eCommerce platform. Your aim should be to attract the right audience with your products via loyalty marketing and social media.
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