Myths are everywhere, no matter whether you’re into social arena or technical one. Everywhere you will encounter myths related to a particular topic. If I talk about SEO particularly then it has changed a lot. Every year Google makes multiple updates in algorithm and many other just to enhance the user’s experience. Thereby, the constant updates by Google become a challenge for SEOs to educate themselves and change their strategy accordingly. The truth is to do well in SEO; an effective strategy is required with quality performance. And because SEO went through lot of changes in past, marketers aren’t sure what’s out-dated, what’s updated, what’s important, and what simply wastes efforts. Sounds like a lot of things to understand? Well, it might be.
To make your SEO task easy, I have compiled the list of 10 SEO myths that I see webmasters doing on a regular basis which needs to be stop. Let’s have a look at them below.
Top 10 SEO myths that you should stop following in 2020.
1. Links should be given more priority than content
This myth is what I say a hackneyed one because people blindly build link to their website just to get high rank on SERPs. Actually, in past, Google would give more authority to websites having inbound links but in 2013 Google cleared that more priority would be given to high-quality links. Now, Google prefers high-quality backlinks with high-quality content.
2. Blindly submitting site to Google
Most webmasters blindly submit their site to Google in order to appear in search a result which is just nonsense thing to do. Let me tell you that Google is its own master and finds content on its own through Google bots (web crawlers) that search the content to index. In case, if want to see whether your site is indexed or not, you can simply search for your URL, from the site: hubspot.com.
3. Keywords are significant than anything else
Don’t make keywords your top priority otherwise you will end up stuffing irrelevant keywords in your content thereby penalized by Google. So stop abiding by this myth just be natural with your keywords and let them be appeared in headlines, body, copy, alt tags in its exact form and authentic way.
4. Voice search is nothing but a trend
If you’re taking voice search lightly then you’re mistaken because voice search can be the future of search engine optimization. When Apple bought Siri in 2010, a lot of attention paid to it and today, it is estimated that 205 of Google search traffic come from voice search. So digital marketing companies must not ignore this rather utilize voice search in their SEO strategy.
5. I no need to optimize my site for mobile
The biggest mistake is when webmasters don’t understand the concept of optimizing site for mobile. No matter how many of your customers use desktop or laptop to access your website, but Google doesn’t. Let me tell you that from 2015, Google started rewarding website that are mobile friendly because nowadays majority of people prefer mobile to access any website. So make sure you optimize your site for mobile and leave this SEO myth.
6. Pop-ups are irritating and hurt my ranking
Pop-ups are the significant part of inbound marketing strategy, but lot of sites tend to misuse pop-ups. With pop-ups, you can offer relevant and valuable information to the people visiting to your site. It ultimately helps you generate a lot of traffic to your site. Pop-ups, when used properly, can be an essential part of your digital marketing strategy.
7. The more the pages, the better the site
This is another myth which people follow blindly. People usually think that the more the pages, a site has, the more traffic it gets. However, it’s no more a case now because Google and other search engines are much more intellectual these days because they prefer quality over quantity. In 2011, Google released Panda update, which focuses on quality of content.
8. Ranking is what matters a lot
Though it’s a fact that the top three results on Google get the vast majority of traffic yet ranking doesn’t always give guarantee of success. Never run after getting a good rank of the site because there are many web operators who have ranked well for their keywords, get tons of traffic but never made a sale. So what’s point in getting a first rank of the site if it isn’t even making a single sale?
9. Speed of page doesn’t matter
Many times Google claimed that page speed does matter a lot in SEO. A page that loads slower is likely to lose visitors as compared to the page which loads faster. Webmasters just ignore the speed of the page and the fact is that page speed is the most important ranking factor of SEO. Delays in loading can have a negative impact on your site.
10. Domain age: an important ranking factor
Age doesn’t matter in any case. People have greatly misunderstood that domain age plays a significant ranking factor in search engine. Google in 2017 said that domain age does play a role, but small role & it’s not a very strong ranking factor as compared with others. SEOs must not worry about the domain age rather they should focus on quality content and backlinks.
Let’s conclude this blog
Guys, above mentioned are the common SEO myths which you should stop following in 2020. Now it’s your turn to make your site more authentic and quality driven. As a webmaster or SEO expert, you must know and understand what works and what doesn’t work. I hope this article was enough informative and helpful for you to understand the common SEO myths.
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