As 2020 marked the beginning of New Year, a lot of discussions have been started about vernacular SEO. Yes, guys, you read it right, “Vernacular SEO.” This might not sound like a new term for any webmaster or digital marketer because everyone knows the importance of SEO. Search Engine Optimization (SEO) is the only way through which your site gets visibility, good rank, and a great amount of traffic. And if I talk about the language in which search takes place on Google is English (a Universal language) this is the most preferred language on Google and the internet world. But why am I talking about the English language here? It is because the English language is not that dominating now. Shocking? Well, it might be.
Wanna know how it is related to Vernacular SEO? Keep reading below.
Vernacular SEO: a deep insight into it.
So it’s true that now everyone has internet accessibility and affordability. And that’s why every native user be it Hindi, English, Gujarati, Punjabi, Bengali, Spanish, French, or any other regional language has been rising over the internet. Didn’t get my point? Guys, it’s very simple as the use of the internet by non-English speakers is at peak.
According to a survey conducted by Internet World Stats, more than half of the searches on Google are done in languages other than in English.
It simply means people are now more interested to see text contents and videos in their regional and mother language. However, not every digital marketer is seemed to take advantage of vernacular SEO on their website. But it doesn’t mean that vernacular SEO has no scope in the future.
Apparently, I can say that vernacular SEO has a good future as well. Right now, there is huge traffic in English keywords. But if you want to give a boost to your vernacular SEO then you should follow some tips. Let’s learn what these are.
Some significant strategies for vernacular SEO to follow
– Securing a domain name of particular country or region
Always examine which country audiences you want to target then purchase in-domain accordingly. Don’t go blindly and use subdomain names for your main website. The reason being there are a lot of search engines that give more preferences to in-country domain names. For instance, China’s Baidu search engine which tends to prefer local websites.
– Go for right search engine
If you’re thinking that Google is the search engine giant across the world then let me tell you it is not like that. Google is not the leader in every region for example; the Chinese use Baidu, in Japan Yahoo is preferred, South Korean use Naver, and Russians opt for Yandex. It means each country uses a search engine according to familiarity and conveniences. Therefore, there are many search engines available in the world; you just need to make a wise choice to target a particular county and audience to get the most out of it.
– Creating high-quality in-country links
Creating high-quality links has always been a great factor in SEO from the start. Don’t just add any random link to your site in the hope of getting traffic because it will not work. You have to focus on creating quality links to your site by working on local search engine submission, classified ads, local citations, and other local SEO activities.
What’s the scope of Vernacular SEO in the future?
Guys, above I already cleared to you that vernacular SEO does have a good scope in the future for every digital marketer who wants to target a particular country and its people. You can use the above-mentioned tips to make use of vernacular SEO in your marketing strategy. However, ranking strategies must be optimized as per the update of search engines. The future scope of vernacular SEO is in the hands of digital marketers right now if they want to target a specific country or people as per their choice then they can surely implement vernacular SEO in their strategy.
To conclude, I just only want to say that vernacular SEO has bright scope in the future, the choice is yours whether you want to optimize your site for SEO only or you want to go with vernacular SEO. For more updates get in touch with us, till then keep reading.