Video is a powerful business marketing tool. And video marketing has become a popular online marketing strategy for small and big businesses. For many marketers, video content is the biggest step in the marketing strategy. Creating only videos do not help marketers to promote their products but putting the necessary information will surely help them to boost their business. It becomes our job to put important information in places where Google learns about the content in the video. It includes video title, the descriptions, transcripts, links, closed captions, etc. and this practice is known as Video SEO.
Furthermore, Video SEO is highly valuable if done in a proper way. It can drive a lot of traffic to your videos and then your company. However, this kind of medium can make thing worse if you don’t understand the possible drawbacks. So, if you want to utilize video on your website or social media to its best potential, first you need to understand the pros and cons of video marketing. So, now we’re going to go over the pros and cons of video SEO/marketing.
The Pros of Video SEO
– Videos are more engaging
It’s not too hard to see why a video is a desiring tool for businesses to have. Video has the ability to engage more people as it starts playing, people instantly attract towards it. The moment of capturing attention is much more effortless than a textual introduction.
– Provides more flexibility in communication
While conveying your message you can use different communication styles in your videos. You can use special effects, closed aptions, lightening, movements, etc. these tools will look more convincing to the audience.
– Video offers you dual exposure
How? Your videos can appear on Google search resultand the platform of your choice. It can be optimized through video SEO (VSEO) to rank higher in the search result and help you gain more visibility.
– Video contents are easily shared
Why? Video contents are tending to be short. And it takes very less time to share video content via phone. People usually like videos which are short and informative and these short videos are likely to be shared on social media platforms.
– Helps you gain trust
Customers can trust you if you have shared your brand product and services in a video. And if your video is shared by a confident, friendly person who’s speaking about the given topic with enthusiasm.
The Cons of Video SEO
– Poor accomplished video may damage your reputation
If you make a poor quality video, there are chances your brand name may go down. A cheap-looking video is worse than a text that’s written poorly as it will look more conventional.
– Be careful with length
You need to make your videos more dynamic, entertaining, informative, and concise only if you’re making a long video. Otherwise, your long videos will not work for your marketing. Just keep it short and precise.
– Avoid using autoplay
Autoplay can be annoying for many customers. Don’t use auto play to draw your audience and keep them there. It can make people feel irritated especially in the case of frequent visitors.
– Cost factor
If you want to produce a video for your marketing products. Then you need to hire a team of video experts. However, the best and high-quality videos can cost you a leg and an arm easily. If you want to go with the cheaper video then you can’t get the high-quality video in it.
To sum up, as you already have some ideas about how video marketing is helpful for your marketing business. But before you go into endeavor making your first marketing video, make sure you keep all above mentioned pros and cons of video marketing in your mind.
Just make sure one more thing that you optimize your video through SEO who can achieve more traffic and success in the future. Kindly get in touch with us for more updates.