User Interface (UI) and User Experience (UX) are the two most confusing fields in the digital marketing arena. Most people get confused when hear the terms UI and UX. Let me tell you both these terms are different. UI is a series of screens, pages, and visual elements that enable a person to interact with a product or service. On the contrary, UX is the internal experience that a person has as they interact with every aspect of a company’s products and services.
No doubt, it’s common today for people to use these two terms interchangeably or sometimes incorrectly which becomes a major problem today. But knowing which one is more important is crucial here.
Do you want to know the difference between these two terms? If yes, let’s make a start now. At the end of this article, you will come to know which is more important for you to focus on.
I have already explained the definition of two terms. Now let’s understand the main difference between UI and UX.
The significant difference between UI and UX
User Experience is all about the overall feel of the user when a user visits your site and how he finds the site. Basically, the user should enjoy your site while visiting it. This can only happen when you make your site user-friendly. Whereas, User Interface is all about the look and functionality of the product interfaces.
If we take a look then User Experience comes first in the phase of product creation after this comes User Interface. Moreover, the User Experience designer maps the user journey’s basic structure. After that, it is loaded with visual and interactive elements by the User Interface designer. Let me also tell you that both UX and UI go hand-in-hand, thinking of having one without another will not at all work.
Here are some of the points that will help you understand the importance of both UX and UI design:
- First of all, UX design is all about identifying and solving user problems. UI design is all about creating intuitive, aesthetic – pleasing, and interactive interfaces.
- You can apply UX to any kind of product, service, or experience. UI, on the other hand, is specific to digital products and experiences.
- Also, UX design comes first for the development process of the product, followed by UI. Basically, UX design guides the user journey whereas UI designer then fills it in with visual and interactive elements.
Let’s now understand how UX and UI work together
Guys, I have to tell you that there is nothing like that UI is more important than UX or UX is more important than UI. Both UX and UI go firmly hand in hand. If we talk about UI design then it is almost like icing on the UX cake. Let’s understand with an example. You have built an app that can change people’s lives for the better. For that, you will hire a UX designer to conduct user research and help you figure out exactly what features your app should have, and how the entire user journey should come out. If your app offers something that your audience needs and wants then they will surely download.
Now it simply means that good UI can never make up for bad UX, it is almost like selecting a beautifully decorated cake that actually taste awful when you bite into it.
So whenever it comes to product design, UX and UI complement each other. And in today’s competitive digital marketing world, getting both aspects together is a must need. Whatever you choose to work as a UX designer or UI designer, make sure you have proper knowledge of both.
So what do you think is UX more critical than UI?
Guys, till now you have read the definition of UX and UI and also about the difference between these two. In the above comparison, you have read that UX has slightly more powerful than UI. However, you also can’t ignore the bad UX. Moreover, UX needs more coordination and contract with stakeholders that can comfort their users. That is why UX is very essential to satisfy the needs and wants of customers. This actually helps marketers to have meaningful interactions that keep the product or company loyal to consumers. Therefore, UX and UI are two things that are interdependent on each other for a successful product.
The bottom line
Finally, I just want to say that UX and UI both are great for the application’s performance. If you think to neglect any of the two then you will make a major mistake doing so. Neglecting UX will not help you build a good user experience and build a brand status. And not applying UI will not help you in making your website design and layout more enhancing and appealing. So don’t neglect any of the two aspects of your site. Just implement the two simultaneously.
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