Strategy is one of the most important parts of any digital marketing business. Without strategy, it is hard to get fruitful results from the business you are planning to do. Moreover, being a part of digital marketing industry, having a SEO strategy is must. Why the emphasis put on SEO strategy more? It is because SEO strategy is Google Algorithm Update Resistant.
Google makes thousands of update in its algorithm which affects the sites on a large scale worldwide. This is the reason marketers must focus on creating SEO strategy which is Algorithm Update Resistant.
In this article, I will enlist top 5 ways to develop SEO strategy which is Google Algorithm Update Resistant. Have a look at the strategies enlisted below.
Top 5 ways to build Google Algorithm Update Resistant SEO strategy
1. Create Noteworthy Content
You all know that content is king in digital marketing. And the first way to build Google algorithm update resistant SEO strategy is create great content. Many webmasters don’t abide by Google algorithm update guidelines. But it is always worth revisiting your content and improve it for providing better user-experience. Additionally, you must be aware of common trends driven by the Google algorithm update.
Therefore, you must create content that would not get affected by Google algorithm update. However, if you invest in long-term perspective for websites that offer high-quality content and rich experience to visitor, you don’t get benefit from major algorithm updates.
2. Be Specific in Who You Work With
Being selective about business or website you work with is significant in terms of preparing your strategies to be more-update resistant. So whenever you integrate internal institutions, agencies, or new customers, you must consider the following questions to potential companies and their website, such as:
- How eruptive is the business’ main source of revenue?
- How reliable is the website and business on one stream of revenue?
- Does the business have a realistic long-term vision?
- How suitable the business is when implementing new ideas, acknowledging and fixing mistakes?
You need to be more conscious of the foundation and longevity of the business.
3. Sound Long-Term Strategy, Over Short-Term Tactic
Any webmaster must build strategy for their digital marketing business, right. But how will you ensure whether the strategy is Google algorithm update resistant or not. So in case, your website is not fully destroyed by the update algorithm, these kinds of websites should focus on the following tips:
- How will the suspension of Google help you develop a long and less perilous strategy?
- How do they investigate search?
Thus, Google should be accountable and must work to communicate more transparently with the search community. But this doesn’t excuse the publisher’s poor foundation on which they have built a business.
4. Build Your Brand and Nourish Returning Visitors
To not get affected by Google algorithm update, you must build a memorable brand that reward returning visitors. When you invest time in nurturing returning visitors to your site, not only it helps your business become more resistant to Google algorithm’s update, but also improve your reputation. It increases the word-of-mouth reputation and delivers you traffic that does not reply solely on your Google ranking. The more you nurture your visitors, the higher you will be able to enhance your business. Make sure you also build your brand and site reputation in the market so when Google makes algorithm updates, it won’t affect your website and its visitors.
5. Unite With Other Department & Get an Extensive Perspective
Last but not the least way of building SEO strategy which is Google algorithm update resistant is collaborating with other department and getting an extensive perspective. As the competition is increasing, it is important for SEOs to collaborate with and understand the challenges of the other marketing business. At present, SEO collaborates with pad search, user experience, public relations and development, and a range of broader business impact. Thereby, SEO teams should take a broader view on their place in an organization and build strong working relationships with other teams. Therefore, SEOs should collaborate with them in order to build healthier business foundations and reduce dependence on organic traffic.
The final track
Guys, there are many more strategies that websites and businesses must implement in order to become algorithm-resistant and less reliant on Google traffic. However, above 5 mentioned are the most effective SEO strategies which are Google algorithm resistant. You can follow these above strategies and make your website more resilient so that Google algorithm update does not harm your site in negative way.
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