We often backbite about the brand or company which we don’t like, right? Nowadays, it’s very easy to know about the reputation or goodwill in the era of digital marketing because everything is easily available online. Let me ask you a question – when buying a new product do you attempt to know about the company or just blindly buy the product? I know not every person checks about the company but if I give you a rough idea data almost 89% of the users read online reviews just to check how authentic the company is. As a business or marketer if you also don’t know how to manage your brand reputation online then try “Brand Monitoring Tools.”
So guys my today’s article is for those businesses or marketers who want to manage their brand reputation but don’t know how. Below I am going to share with you some of the best brand monitoring tools to manage your online reputation in the market. Let’s make a start now.
Top Brand Monitoring Tools to Manage your Brand Reputation Online
Following are some of the best and selected brand management tools which you must use to add a glory to your business.
1. Google Alert
For starters, Google Alert is the best and free brand monitoring tool. This is a very easy-to-use tool which allows you to enter the keyword you want to monitor into the research bar and enter your email address to track anything from your brand name to currencies. It will send you emails when finding the new results like web pages, articles, newspaper, blogs, etc.
2. Social mention
This is a great brand monitoring tool through which you really dig deeper into topics and phrases people talking about across the web and on social media. With social mention, you will get to know how frequently your brand is being discussed, and what people are saying about your brand. Social mention also provides you some analytics to boost your business such as top users, reach, like, top hashtags, sentiment analysis, sources, etc.
3. Backlink Checker
Backlink Checker is another brand monitoring tool through which you can examine how your brand, products, and services are being talked about. Here you can see which websites are linking to your own site. You can also check the quality links that will help you beat your competitors with increased traffic. With this tool, you can easily monitor the backlinks for a particular domain.
Brand24 is basically a web and social media monitoring tool which is designed for small, medium, as well as large sizes of business. This tool provides you plenty of information about your brand, and how it is being perceived online. Brand24 is useful tool if you want to compare your brand reputation to your competitors.
Hootsuite is a social media management tool which helps you schedule your social media posts. However, you can also use Hootsuite as brand monitoring tool and collects all the data about your online brand. Let me tell you that Hootsuite will only gather information from social media platforms like Facebook, Instagram, LinkedIn, Twitter, or YouTube.
Brandwatch is another brand monitoring tool which provides extensive data analytics and business intelligence. It also offers you historical data and powerful algorithm on the basis of machine learning. However, Brandwatch is one of the most expensive brand monitoring tools available in the market.
Folks, brand monitoring is indispensable part of marketer’s life because online reputation is what makes the business more popular in the market. As a marketer, you must use these tools to monitor your brand and you will ultimately handle on your online reputation. Don’t avoid managing your brand reputation online. Make sure you give a try to these brand monitoring tools so that you can understand how much popular your brand is.
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