Do you think your business can survive without social media? Well, it can survive. But integrating social media means adding glory to your business and boosts its performance in the market. With social media, you get more people, get more traffic, generate sales leads, and finally yield high ROI in the business. That’s the one reason why social media marketing is at its peak today. But you can’t get better at it without following social media calendar. Did you know about the social media calendar? Don’t worry if you don’t.
In this article, I will be talking about the social media calendar (SMC) and help you plan out the next SMC with amazing tips. Without a spec of doubt, let’s start from scratch.
What is a social media calendar?
In very simple words, a social media calendar is a written schedule that helps you and other businesses to organize their upcoming content giving you details of what and when to post on social media sites. Moreover, a calendar helps you determine and monitor the quality of posts, manage ad campaigns, and finally track deadlines. There is no doubt that having SMC helps you with:
- – A better perspective of overall social media marketing strategy.
- – Identifying content gaps and prevents you from the deadline
- – Successful content pieces that you can use for paid social media advertising
- – Consistency on social networks
Let’s now move forward to the main part of this article, which is ‘how to plan out next social media calendar?’
Tips you must follow to plan out next social media calendar
✎ Know your social media goals
To make your social media calendar, you have to first know its goals. What does your business want from social media? What your business aim is? Do you want to create more business awareness? Do you want to generate more sales leads? Or something else you want? Knowing the goal of the business helps you make a better SMC for your business. That’s why you have to divide your goals into categories and write them down in the calendar. This way you’ll be able to produce more relevant content for your business.
✎ Conducting a content audit is essential
The next tip you have to follow here is to conduct a content audit for your social media strategy. Whether you’re talking about social media or digital marketing agencies in India, conducting an audit is essential as it helps people plan out their strategy in a more unique way. The benefit you get after social media audit include:
- Get to look at past performance work metrics
- You get more ideas for producing more relevant content
With audit, you get to figure out the scope for improving your content. For example, your Twitter blogging strategy might help you get desired goals. With audit, you can easily optimize your social media efforts.
✎ Categorize your content
In this tip, you have to work on categorizing your social media content. But how do you do that? You have to create content category and emphasize it for a well-crafted social media calendar. If you don’t know how to categorize content then no need to worry as the tip 2 will help with that. Yes, guys, content audit will give you better insights about putting content types for your social media. Also, don’t forget to give meaningful and relevant titles to your content category. For more and better convenience, try to assign each category a particular or specific colour.
✎ Keep your calendar simple and precise
This is the final tip you have to follow in planning social media calendar. Let me tell you that this tip will help you save time and also help you with your social media strategy. Why do you need to make it simple? Because it will help you as well as your team to stick to it for the long run. Follow some important tips to make your simple:
- – Include dates especially key dates.
- – Add all relevant keywords that are important for SEO
- – Give credits to your graphics by adding links
These are few tips which help you make your social media calendar simple and concise.
The bottom line
Social media calendar is very important when it comes to achieving social media marketing goals. Without making a calendar, you may find everything puzzling and scary if you’re doing it for the first time. That’s why you need SMC to help you with your overall social media strategy. In this article, I have mentioned all the relevant tips which help you make a perfect social media calendar.
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