Getting the very first rank of site on Google is like fulfilling the most awaiting desire. Do you agree with me? Search Engine Optimization is one such factor that webmaster implement to obtain the goal which is to rank a website as high as possible in SERPs. This is the ultimate goal of the webmasters that they want to achieve at any cost. For this reason, they build and design websites that Search engines like. You must be aware of the fact that the higher the search engine ranking the more traffic you get, right! However, to get the maximum ROI from your campaign, you must focus on ‘On-Page SEO’ and its factors.
To strengthen the power of On-Page SEO you must implement the factors affecting it. In this article, I will explain some of the factors that make a powerful impact on On-Page SEO.
Let’s start with the definition of On-Page SEO.
What is On-Page SEO?
In very simple words, On-Page SEO is the practice of optimizing individual web pages in hope to rank higher and get more quality traffic in search engines. On-Page SEO includes content and HTML source code of a page that you need to optimize. What all things you can optimize here are quality of code, technical set up, optimizing visual and textual content, improving the Meta title, description tags, and user-friendliness of the site.
Let’s move further to learn the factors of On-page SEO.
Following are some impactful ‘On-Page SEO’ factors for big portals
No one is unfamiliar with the adage which says ‘Content is King.’ But do you think simply having content on the site will work for you? No guys, it will not because you need to also optimize your content equally. As per the Ahrefs report, 91 percent of online content generates no traffic from Google. Therefore, you need to optimize the content on the basis of keywords, analyzing the SERP of these keywords, and add keywords systematically in the content. Moreover, organizing content is also very important.
# Title tag
This is another On-Page SEO factor that you can implement on your website. Basically, the more attractive and optimized the title is the more it will appeal to the audience and thereby you get more clicks. And everyone knows that the more clicks you get on your website, the higher it will rank on SERPs. The important thing to note is that don’t try to repeat the same keyword in the title tag otherwise it will cause a drop in your ranking and will make negative impact on the site. The best approach here is to write the title up to 70 characters
# Keyword Density
The practice which people follow is that including plenty of keywords will help them get the higher rank of their site on Google. This is actually called keyword stuffing which is wrong practice and Google penalizes such sites that follow this approach. You should not do this rather there are many tools that indicate the perfect amount of keyword density. You can use the tools.
# Mobile responsivity
Today is the age of mobile users and having a website that is not mobile-friendly will kill the performance of your site. This is the reason why Google prefers mobile-first indexing sites. So whenever you design site for mobile users, make sure you keep the dimensions in the mind of the device. You need to know how much time your site takes in uploading on mobile devices. But you can also optimize your site by adding responsive web design, improve page speed, etc.
# Permalink Structure
The URL is also one of the most important parts of SEO especially On-Page SEO. Every webmaster wants that their site’s URL is easily found on Google. To achieve this, you need to add the targeted keyword in the URL and should avoid using special characters, commas, brackets, etc. in the URL structure. When you follow all this it will make your URL SEO friendly which most of the browsers support. This is really a good practice only if you follow it.
# User engagement
The ultimate goal of the website is to engage people as well as search engines. But when you design the website for users, it is good if you look at your site and content from a fresh perspective. How engaging my content is? You need to ask yourself this question. Guys, user engagement and user signals have always been suspected to be a ranking factor for Google. Undoubtedly, the user signal is a good indicator of improvement that you need to implement on your website.
The bottom line
Guys, these were some of the most important factors of On-Page SEO that you must implement in your SEO strategy. It will surely serve as a foundation of areas to check during your website building. Let me also tell you that there might be other factors that I have not covered in this article. But all the above-mentioned are the basics that you can focus on. Don’t ignore the part of SEO in any way otherwise your site will not attain higher rank on Google.
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