Every website owner must have heard the term “site migration” as this is the important thing which every SEO professional or website owner generally does. As a website operator, could you tell me why do you migrate the site? Because you want to change the domain registrar, or your site has expired, or you need to renew it on another registrar for saving money. Some site owners also migrate just because of the need to change the hosting since the current host is not good or too costly for the budget. I know there are many site owners who migrate their site in bits and pieces which is neither an effective method nor a relevant.
For every SEO professional or website admin, it’s a recommendation from Google that if you want fast site migration then move full domain, not just pieces.
Do you want to know why Google said it so and more on-site migration? Then continue reading this article. Let’s make a start now.
What is Site Migration?
Site Migration as the term itself says moving the site. It’s a broad term used in the SEO world to describe any event where a website undergoes essential changes in the area that can significantly affect search engine visibility such as site location, platform, structure, content, design, or UX.
Google suggests move full domain, not pieces, for fast site migration
I know site migration can be tedious and the worst part is site loses its rank while undergoing the procedure of migration. You no need to worry anymore as now you have a bit of new advice from search giant Google regarding site migration. Google recommends every site operator to move the site fully instead of moving it in pieces/parts such as moving some URLs and keeping the others the same. Google says that moving all your URLs from one place to another will result in a much faster site migration than taking portions of your site to migrate at a time.
Learn how you can the URLs of existing pages on your site with minimal impact on Google Search Results. Some of the examples of site move include;
- URL changes from HTTP to HTTPS
- Domain name changes from example.com to example.net or merging multiple domains or hostnames.
- URL path changes: example.com/page.php? id =1 > example.com/widget, or example.com/page.html > example.com/page.htm
While changing a site one thing you need to make sure that Google can index your content under your all-new URLs.
What happens if you move your site or domain in pieces or parts?
Many of you would be thinking if you move site in pieces then what will happen and how it will impact Google. Then here is your answer.
Above I already told you what Google said on moving site URLs, continue on this if you leave some URLs on the old domain that will happen to cause issues and slow the migration down in Google’s system. This you can say is a red sign as there will be a broken link on the website which might not be idle for site visitors. It is because Googlebot scans your entire site if it finds a broken link, the performance will be impacted.
Recently, Google’s John Muller said, “If you’re keeping pages on the old domain that are not redirecting, then that’s something that will confuse our systems.” “It’s really just like keeping things on the old domain that’s something which I would try to discourage as much as possible,” To simply put, you’re required to move all you URLs over at one place, and Google will pick that up much faster than doing partial migration.
Folks, it’s a fact that whatever decision Google makes or gives any suggestions is for the betterment of people. Now also you can see that Google recommends website operators to move full domain rather than moving it into the piece because doing so might confuse Google bot to scan your site pages and can also create an issue.
So it’s a piece of good advice you’re given by Google to make sure you properly follow and implement it because you’re the one who is going to have benefited from it. For more info or suggestions kindly get in touch with us till then keep reading.